St. Louis University's New Billiken Logo

[DaytonBlue 42]

The reaction has not been very positive. Billiken looks even creepier than older versons, Billikens typeface looks odd, and the half white half grey face makes no sense IMHO.

[TheRicSlick 844]

I'm no designer (read: not an expert in design), but even I think the half-and-half shadow on his face is ugly. The old one was no thing of beauty, but it's better than the new stuff.

[FinsUp1214 5,679]

To be honest...I actually kinda like it. The shading could be improved (doesnt look very realistic to be that sharp down the middle), but the base idea I think is an improvement.

[Dynasty 2,411]

I've never been a fan of them using the actual billikin as a logo. In my opinion, they should've just used a stylized letter logo.

[4_tattoos 1,484]

There's something pervy about this logo. Like it watches you in the shower or something.

[Shadojoker 1,721]

I like it I lot! The old logo look liked Casper was spliced with the Michelin man..you can take that however. But never liked it. This logo is better.

[Viola73 90]

It reminds me of something from the 60's. Not bad. I am wondering if there are more updates for SLU.

[Bengals1fan 0]

I dislike this. Doesn't intimidate me at all, isn't too visually appealing to me. Tbh I wouldn't use this logo for a high school

[Arts11 20]

Yeah, it doesnt look so much as mischievous as it does "creepy and pervy," especially with the new winky face. I also like the base idea, but they have to improve it.

[Gothamite 24,112]

Doesn't intimidate me at all

Is that really necessary, or even a virtue?

[oldschoolvikings 17,969]

I'm an unashamed fan of all college cartoon mascots.

[panthers_2012 1,394]

The reaction has not been very positive. Billiken looks even creepier than older versons, Billikens typeface looks odd, and the half white half grey face makes no sense IMHO.

"He still looks kind of creepy!"

[jaha32 210]

It's a massive upgrade to what they had. I like that they kept the distinctive wink, creepy or not. It's nice when schools/teams see that they just because their logo is old and outdated, it doesn't they mean need to change their look entirely, but just modernize it, which St. Louis has done here. My only nitpick is the half and half shading on the face (although I'm sure I'm guilty of having used that technique at least once). It gives the impression that the face is folded from top to bottom, but that's just a personal preference and not a flaw necessarily.

[ddub53 30]

I like where they began with the logo but a couple issues for me. First, the chin is way too pointed and needs to be rounded. Second, there are no chubby cheeks which is also a defining characteristic of a Billiken. If the face was not as smooshed, it would probably be fine. Here's my take tweaking the logo.

[FiddySicks 11,216]

I like it. My dad is an SLU alum and has a few Billikens t shirts he wears around the house on the weekends. I'm excited if this means I don't have to continue look at that creepy old logo winking at me any time my dad decides to wear his college gear.

[-kj 2,395]

I like where they began with the logo but a couple issues for me. First, the chin is way too pointed and needs to be rounded. Second, there are no chubby cheeks which is also a defining characteristic of a Billiken. If the face was not as smooshed, it would probably be fine. Here's my take tweaking the logo.

That's been exactly my take as well. Part of the whole thing about a Billiken is the playful roundness. I really like where your modifications take this. The font they chose isn't bad on its own, but find something similar that's more rounded, and those would fit nicely together.

The old one needed an update, but they missed the mark a bit.

[Jamikel 91]

I like where they began with the logo but a couple issues for me. First, the chin is way too pointed and needs to be rounded. Second, there are no chubby cheeks which is also a defining characteristic of a Billiken. If the face was not as smooshed, it would probably be fine. Here's my take tweaking the logo.

Still looks pervy, but not it looks like a pervy Mickey Rourke.

[LAWeaver 957]

I like that concept, but I'm glad to see I'm not the only one who believes this is a huge upgrade. Shading could use some work, but it's a decent look nonetheless.

[DaytonBlue 42]

I watched the SLU game on TV today (first time seeing court on TV), and was looking at new merch online at same time. The logo looks much better IMO on the shirts than it did on the court. The contrast of the grey and white distracted me while I was watching the game.

Fortunately, the get rid of the little space in the L in Billikens on the baseline and its normal text there.

[DCDuck 19]

I don't like how the face fits into that "shield" in their wordmark. It makes him look like he has no neck.

The grey shadow bugs me. If they had formed it to fit the contours of his face a bit more it would work, but the way it is now simply doesn't.