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BG Hot Rods: redesign of the redesign


KC_3.2designs

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I was an employee of the Hot Rods over the summer and got the chance to make some offseason ads and graphics with their new logos before the season was over. While working with these logos, I felt the same way as a lot of you on the boards. I felt that SME really missed the boat on the overall design concept and it felt rushed in some areas. There were some logos that I felt they did a great job on and it is reflected in my design concepts, but for this project I wanted to take my experience in being a minor league baseball fan and working in minor league baseball and see what I could come up with to improve the Hot Rod's new brand. For this project a designed a few new logos to replace some of the logos I felt SME did not work well for a minor league team and also kept a few of the ones that worked well. I redesigned the whole uniform set and even added a special sunday uniform. I am starting off this project by showing the primary logo I designed which I used as a focal point that everything else is designed around. I will periodically add more from this project.

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Both car logos are fantastic. Much better than the Hot Wheels crap they released recently. I'd change up the hat logo, though. That car under the letters will look really bad when embroidered.

Thanks so much! Yea the Hat logo gave me the most difficulty cause I really wanted to incorporate the side view of the car logo since a hidden element of it is the dust cloud forms the border of Kentucky, but looking at it its probably too small to embroider on a hat. I may enlarge the car on the hat logo or find a different approach to it and make the side view its own logo. When SME was designing the rebrand, they had the most trouble with the BG logo the most too.

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For the uniform redesign I tweaked the away and alternate blues and made the most changes with the home and batting practice uniform. The home uniform I choose to go with blue sleeves on the white uniform and adjust the piping to a more classic piping than the shoulder neck piping combo they have now. On both the away and alternate blue sets I eliminated the neck piping and added sleeve piping instead and used the BG secondary logo for the alternate blues. For the batting practice uniform I swapped the russell template for the current MLB batting practice template. I was not a fan of the horizontal lines on the front and back shoulders. For the hats I added an orange hat to use as an away hat and swapped the shoulder patch logo and replaced it with my secondary hot rod logo for the batting practice hat. If you want to catch a peak at the sunday sets or see the whole project as it came together, check my project out on my behance page: https://www.behance.net/gallery/31617639/BG-Hot-Rods-Redesign-of-the-Redesign

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