Los Angeles Clippers Logo Concepts-Roundel, Roundel, Roundel

[rtrich11 58]

It's been quite a while since I posted a concept!

Many aren't too excited about the new Clippers logo, so I thought I would take a stab at it. The clipper ship connection has been gone a long time so I wanted to at least try to bring that back in some way. There are a lot of great concepts out there showing ships, so I'm trying a different angle here.

I am not sure I like the compass rose on the B version, but variants like a ship's wheel were not working at that size. I may put some sails, a la their old logo, but again, the small size might not help. I don't want to put a generic star or circle in place if I don't have to.

Enjoy and give comments.

[Ragone 11]

I like the idea of the second one but it seems forced. The first one although looks very good. My only suggestion is to maybe thicken the inside lines a tad more. That's your call though. Great job on this!

[timberwolf 238]

I'm actually going to say I like B better. I can see "movement" with it. Excellent work! I would like to see it in San Diego orange and light blue.

[JMtexan09 139]

to be honest here, I really liked the looks of design B. It is like Timberwolf said of movement, I agree with him. I am wondering how it would looks with design A's font in the B's logo. And yeah try it out with SD orange and light blue too!

[Carolingian Steamroller 2,476]

I like the script of B and the design of A.

[OmegaRed 17]

B is the way to go. But as others have mentioned, try using the font from version A in B.

[missouri tigers 79]

I think if you'd take the ball design from B and the color combination and type from A you'd have a winner.

[rtrich11 58]

Thanks for your input. I seem to be hearing that more people are liking the font from A. I can try that, but I wonder if I should use it in the current usage where the letters almost wrap around, or if I should kern it and fill in the gaps along the sides with a symbol of some sort.

And speaking of the symbols on the outer ring, no comments or ideas?

[woody86 31]

The compass rose is great. I actually didn't realize you were referring to it at first because they look like stars, which is another cool image, like how they would navigate by the stars in those days. I think you stumbled upon something pretty cool!

[jrcollis714 45]

I really like both, but I am going to have to vote A as the better one. I think there is a nice balance of colors in A and not too much color in general that makes it look a tad off. Most of you know that I rave about light blue for the Clippers, and I would love to see it in their identity for them to stand out (also because it is such a nice color) and the same applies here. Maybe you could experiment with light blue in these, just to check and see if it looks cool.

[habsfan1 3,032]

The Blue one with the red basketball is very sharp! I would tweek up the shape of the basketball anchor lines. It's a few tweeks away from improving even more.

[sportsherald 21]

I generally agree with all of the above comments. My added suggestion is to A make the anchor stand out against the lines on the ball more, which could be done by making the anchor red in Design A and blue in Design B.

[ramsjetsthunder 176]

B's colors are better, but A is undoubtedly the best design.

[Silent Wind of Doom 711]

Is... is this an emperor's new clothes situation? Am I the only one who is not having any pictures of this concept showing up at all?

[rtrich11 58]

Sorry, the picture is back now.

[miltonANDlumbergh 169]

I would go with A on this one. I like the symmetry and use of the anchor. However, I might try and separate the anchor from the basketball lines with a thin outline. I would say the only thing the new Clippers' rebrand I have grown to like is the addition of black. I used to think black, red, and blue had no business being together, but now I kinda like it. Maybe try incorporating black into this and try to lighten the blue? Great job.

[Whittier S 460]

A, but use the compass roses from B. B reminds me a little too much of Brooklyn, which has the same awkward tension between the flow of the channels and general static-ness of the logo.