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I find the current Idaho State Bengals logo very outdated (it's from 1997), so I decided to give the Bengal tiger a new look. I was a little tired of the stereotype roaring tiger – the consequence was to create a tiger that looks rather majestic than menacing. And, let's be honest, a tiger doesn't need to growl or roar to be awe-inspiring.



The color scheme stays untouched: Black, orange, white and gold as a very sparse accent color.



Merry Christmas to all of you...









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Current Idaho State Bengals primary mark







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Logo package







Idaho%20State%20Bengals%20primary%20logo



Primary logo







Idaho%20State%20Bengals%20secondary%20pa



Secondary "paw logo"







Idaho%20State%20Bengals%20partial%20logo



Partial logo on orange background







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Alternate "Idaho State" logo







Idaho%20State%20Bengals%20wordmark%20log



Wordmark logos


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You did a great job of taking their current identity and simplifying it. The only thing I'm not sold on is the state logo. It just looks like it doesn't bode well with the others. My suggestion would be to remove the claw mark and replace the current copy with one of your word marks. Also try making the state orange with a bold, black outline. Other than that, it is definitely a huge upgrade!

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I have two suggestions for you. First, the nose area looks empty, maybe extend the forehead stripe a bit further down the nose. Also, maybe you could try a profile view of the head or a full body view of the tiger as a secondary logo. As for the texts, I think that the ISU ones could look cool with a claw mark on them, like what you did for the State logo. Overall, I think you have a great start, it just needs some refinement.

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I like the current, aggressive look on the tiger's head logo. While you did a excellent job on the word script, the paw print, and the state logo w/scratch marks; the tiger head one makes the cat look mundane, no emotion compared to the current one the university uses.

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I like the current, aggressive look on the tiger's head logo. While you did a excellent job on the word script, the paw print, and the state logo w/scratch marks; the tiger head one makes the cat look mundane, no emotion compared to the current one the university uses.

I tend to agree with this. I have gone back and forth, because you do note that I tiger doesn't need to look aggressive to look good, and I do agree with you. But when Tygers used the word "mundane," it resonated with me. He looks very placid instead of regal. Maybe it is the roundness of the face...I'm not sure...but there is something that makes it look placid and maybe mundane or uninterested.

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I agree with what others have said. The current logo is a bit too busy, but at least it's distinct. Not many other tiger logos (or even logos in general) have the same style as Idaho State. Your render is good, but it's also generic. I think it could use some of the jagged lines from the old one to make it more interesting.

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