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DriveCode4828384

New Mello Yello 2016 Logos

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Downgrade, they're trying too hard to look like Mountain Dew.

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The logo literally makes a downward arrow, which does all the talking, here.

Bad, but they knew it was bad, so who cares. Nobody drinks it anyway.

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The can looks alright.

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The can looks alright.

It looks like a can for an energy drink, not a soda.

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The bottle logo is very bland compared to their old identity...

Mello_Yello_2010.png

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It's not the worst design ever. But something's missing, if it's going to look as good as it used to. I like the new font, though.

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I may be in the minority, but I prefer Mello Yello (Zero) to (Diet) Mountain Dew. Definitely trying too hard to look like Mountain Dew here, though. It was fine as-is.

For gits 'n shigs, here are previous Mello Yello logos:

1979-1987, 1987-88, 1988-1994

ccmello102.jpgccmello103.jpgccmello106.jpg

, 1994-1999, 1999-2010, 2010-2015

ccmello108.jpgccmello113.jpgccmello2010a.JPG

I actually think the short-lived 1987-88 logo might be the best.

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Those designs are definitely yello, but not very mello.

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I got a Mello Yello out of the machine at work today and it looked like this:

It looks like a total rebrand...

mellow-2016.jpg

Based on this logo, I'm assuming Coca Cola corp must have inked a deal with the University of Oregon? :boogie:

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Days of Thunder Mello Yello or no Mello Yello.

mello3.jpg

I want you to go back out on that track... and hit the pace car.

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I love the can design and logo, however, it would work better for an energy drink logo, than a soft drink. Perhaps that was the idea?

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Days of Thunder Mello Yello or no Mello Yello.

mello3.jpg

I want you to go back out on that track... and hit the pace car.

"Hit the pace car?!"

"Well, you've managed to hit everything else out there; I just want you to be perfect!"

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Terrible new logo

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I didn't notice til today as I did the same as the OP.   "My Mellow Yellow" I suppose.

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I decided last night that the soda doesn't taste as good with the new look, and Mellow Yellow is my soda of choice.

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