dfwabel Posted January 12, 2016 Share Posted January 12, 2016 Daily MailThe Premier League’s logo of a crowned lion is going to be replaced as part of their major rebranding exercise.Despite having a successful image globally, they are planning an overhaul to maximise having a clean brand with no title sponsor next season. Instead of long-time backers Barclays, the richest league in the world can afford to have a roster of secondary rights partners.A creative agency will be appointed after a tender this month, with the brief to link all the PL’s various work under the new branding. And the dated logo, based on the original tie-up with the FA’s three lions, is going to be culled.However the PL’s name will not change in the wake of the Football League’s brainwave, which resulted in their rebranding as the English Football League. Link to comment Share on other sites More sharing options...
officeglenn Posted January 12, 2016 Share Posted January 12, 2016 Boo! I really like the lion; I thought it was very well-rendered and tied things back to England nicely. I'm surprised, though, that work has not already started on a project of this magnitude, which they'll want to have ready by the start of the 2016-17 season in August at the latest. And I hope this doesn't become a sweeping rebrand that also gets rid of the number font the PL uses; that font is beautiful. Link to comment Share on other sites More sharing options...
Berlin Wall Posted January 12, 2016 Share Posted January 12, 2016 Lets guess: They'll replace it with a red dragon. I'm a simple person, I have a pixelated David Beckham as profile photo since 2010. Link to comment Share on other sites More sharing options...
GFB Posted January 12, 2016 Share Posted January 12, 2016 Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted January 12, 2016 Share Posted January 12, 2016 I am so glad to read about a league dropping a sponsor in order to have "a clean brand". Now if only some teams would follow suit, and would realise that the only logo that belongs on a uniform is that of the team itself.But it will be terribly unfortunate if they stop using the lion. They should just stay with the sponsor-free lion logo that they already have. Link to comment Share on other sites More sharing options...
Gothamite Posted January 12, 2016 Share Posted January 12, 2016 . I love that guy. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
pepis21 Posted January 12, 2016 Share Posted January 12, 2016 It no make sense at all, like Cesarano said use clean version of logo, use it as a sleeve badge, recolor it to gold for champ and call it a day or if you really need to do a rebrand, kept the Lion in his place. Link to comment Share on other sites More sharing options...
ElCapitanCranky Posted January 12, 2016 Share Posted January 12, 2016 What a silly idea! I love the lion - it has a presence. Sydney Swans / Newcastle Knights / Newcastle United Jets / Sydney Thunder / Sydney Kings / NSW Waratahs / NSW Pride / Australia Manchester United / Montreal Canadiens / Green Bay Packers / New York Yankees / Bayern Munich / Ajax Amsterdam / Glasgow Rangers Link to comment Share on other sites More sharing options...
Midway Posted January 13, 2016 Share Posted January 13, 2016 This is unfortunate. That lion is the most effective identifier for the EPL by far. Link to comment Share on other sites More sharing options...
agentrygraphics Posted January 13, 2016 Share Posted January 13, 2016 Swerve: They're dropping "the" lion......and rebranding with THREE lions. "This isn't just the Oregon Ducks, it's Football's Future Turf Soldier War Hero Steel Robot Tech Flex Machine Army." -CS85 Link to comment Share on other sites More sharing options...
mcrosby Posted January 13, 2016 Share Posted January 13, 2016 But...but....I worked so hard to make my lion look like their lion. Wankers. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
nas1787 Posted January 15, 2016 Share Posted January 15, 2016 Damn that is a beautiful graphic Crosby, is it still up for sale anywhere? I remember right about the time you posted this on the boards I also stumbled across a design where someone imagined all of the Premier League stadiums as a map. I.e. Anfield was an open plain, White Hart Lane was a road, St. James Park was a park etc. Haven't been able to find it again since though... Link to comment Share on other sites More sharing options...
mcrosby Posted January 16, 2016 Share Posted January 16, 2016 Damn that is a beautiful graphic Crosby, is it still up for sale anywhere? I remember right about the time you posted this on the boards I also stumbled across a design where someone imagined all of the Premier League stadiums as a map. I.e. Anfield was an open plain, White Hart Lane was a road, St. James Park was a park etc. Haven't been able to find it again since though...It is, if you click on the image it'll take you there. If you find that stadium map I'd love to see it. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
gosioux76 Posted January 16, 2016 Share Posted January 16, 2016 It really doesn't make much sense. It's not like it's a merchandising move. A team might rebrand to cash in on the fans, but nobody buys gear with league logos on it. Maybe they assume it'll drive team apparel sales from fans who feel they need shirts with the new patch. But most fans like that would buy new gear anyway since the clubs upgrade each year anyway.I've become so cynical. Link to comment Share on other sites More sharing options...
pcgd Posted January 16, 2016 Share Posted January 16, 2016 Dang. One of my favorite Brickyard Battalion banners isn't relevant anymore, Lil Bub as the lion (far left): Link to comment Share on other sites More sharing options...
marble21 Posted January 18, 2016 Share Posted January 18, 2016 R.I.P. Cecil.I have to agree with everyone else here. To me, the lion logo on it's own represents the Premier League enough that you don't need any text with it for people to instantly recognise what it is. It is pretty much the perfect symbol and is a great modernisation of the original logo below. What are they going to change it to? A bunch of £££ symbols?It no make sense at all, like Cesarano said use clean version of logo, use it as a sleeve badge, recolor it to gold for champ and call it a day or if you really need to do a rebrand, kept the Lion in his place.I'm guessing you probably already know this but for anybody who doesn't, the champions do already wear a gold version of the sleeve patch like so: UBI FIDES IBI LUX ET ROBUR Link to comment Share on other sites More sharing options...
Jaffa Posted January 18, 2016 Share Posted January 18, 2016 It's a shame, I rather like the lion.If they're doing away with lion-related stuff I wonder if we'll see a modification of the Premier League trophy, having as it does a pair of the beasts atop its handles. Link to comment Share on other sites More sharing options...
Gothamite Posted January 19, 2016 Share Posted January 19, 2016 I doubt it, since the lions were designed to match the original logo and were never updated to correspond with the new (and improved) one. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
El Scorcho Posted January 19, 2016 Share Posted January 19, 2016 Agree with everyone. The premier league logo is iconic and really fitting and it's stupid that they're getting rid of it altogether Link to comment Share on other sites More sharing options...
MJWalker45 Posted January 21, 2016 Share Posted January 21, 2016 Something tells me this has to do with branding the league. Since they want to be a global league they're getting rid of the most British part of the logo. They shouldn't do it though. Link to comment Share on other sites More sharing options...
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