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Super Bowl 50 Logo Concept + Uniform Application


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I've never been a big fan at all of the templated system that the Super Bowl is now using, and I've long tried to think up ideas for alternative logos ever since the system began. Especially with the Super Bowl turning 50, I wanted to come up with something that I felt was a bit cleaner, more colorful, and right for the occasion. Over the last week especially I've been sketching and cranking out ideas, and finally have something I'd like to show here. I'm still very much a beginner when it comes to designing and have a lot to learn, but feel good about this concept and am eager to hear what you all think about it.


I have here the primary logo, as well as some uniform applications; both on a template as well as in action (as best portrayed as I can get with paint.net, that is :P)


First, the primary logo. I wanted a simple, classic, straightforward look; so I went with a simple shield-and-banner style, with a few parts that are representative. The front of the banner is a neutral black (to allow the banner ends to stand out), with the red end on the left representing the AFC, and the blue to the right, the NFC. The shield itself is gold, representative of the 50th anniversary, and the three stripes at the end are a nod to the host team (49ers) as a means of being representative to the location:




And next, the uniform applications, which are self explainatory:



*uniforms courtesy of sportslogos.net





I'd love to hear everyone's thoughts, C&C is greatly appreciated! I'm thinking of tinkering around with some stadium decor ideas, but those ideas are still very much in infancy, so I'll be trying to brainstorm and develop those in the meantime. 


Thanks for viewing!


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It just seems a little too simple to me. I understand what you're trying to do with the red and blue ribbons, but honestly they just make an otherwise very symmetric logo appear very asymmetric. I would either change the ribbon colors or get rid of them altogether. Additionally, I would try to add a drop shadow or bevel to the '50'; something to make it pop more against the gold. 

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I agree with the others that there isn't enough contrast between the white 50 and the gold, so you could do like the NFL did with the shield and make the 50 black.  Also, I feel like you should add a thin black outline around the logo when applied to the Broncos uniform to define the outline of the logo better.

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