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New Rexall logo


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BTW, unrelated to the US-based brand of pharma products, now sold at Dollar General.




That said, the "distinguished R and X in the otherwise odd type evoking the recognized prescription symbol" is a bunch of hogwash. Maybe for the R, but the X looks like a lambda with a dot, or a bird taking flight. If they wanted to play off the "Rx" symbol, that's cool - but I don't buy it in that logo.

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