DTConcepts Posted February 23, 2016 Share Posted February 23, 2016 Hello, all! So an organization has contacted me to produce a logo for them, and I came up with this. The logo is for a political organization, and I know that may be bound to cause some fights, but I'd like to put aside the arguments and focus on the logo. I'm not getting paid for this, so you're not "doing my job" or whatever some may say. First, some inspirations from local landmarks and symbols, as well the Sanders Campaign's logo. Here it is, now rip it apart! "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Atomic Posted February 24, 2016 Share Posted February 24, 2016 Here are some initial thoughts: The mountains in the logo need consistency in the weight of the key stroke of the mountain and the alignment of the highlights. Right now, the "snow" element is all over the place (especially in the far right) and the inconsistent spacing between the snow and rest of the mountain is distracting. The spacing between the mountains and the "Longmont For" text needs to be increased. It feels jammed in. I would lower it to give some breathing room. Increase the kerning in the main text. It should matchup to just shy of the edges of the red arc. The shield is really sloppy. I would look to either make the bottom a full half-circle or smooth out some of the jagged lines along the arc to complete the shield look. Additionally, clean up the vertical lines as they should be smooth going up and down. Along with #4, the chevron shape under the Colorado logo needs to mimic whatever you do with the bottom portion of the shield. Right now, there's two design elements clashing for attention. Streamline it. All in all, it's a good start with a great color scheme. With some minor tweaks, this can be a really great logo. Nicely done. Link to comment Share on other sites More sharing options...
DTConcepts Posted February 25, 2016 Author Share Posted February 25, 2016 Update one. Fixed most of the issues. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Atomic Posted February 25, 2016 Share Posted February 25, 2016 Much better! I do have additional feedback for you: Link to comment Share on other sites More sharing options...
DTConcepts Posted February 25, 2016 Author Share Posted February 25, 2016 Fixed again. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Broncoboy7 Posted February 26, 2016 Share Posted February 26, 2016 Ok first off please excuse my bad drawing skills. I was using my phone What is that? Drawing doesn't line up. Just erase or fill in those extra pixels. If you zoom in, the whole name is pixelated. So I would suggest cleaning that up. Link to comment Share on other sites More sharing options...
Broncoboy7 Posted February 26, 2016 Share Posted February 26, 2016 Also the line under "Longmont for" just seems not right. Link to comment Share on other sites More sharing options...
DTConcepts Posted February 26, 2016 Author Share Posted February 26, 2016 I fixed the logo, and rough pixels. that banner-looking thing was a way to make sure both sides of the logo were even and at the same level. I guess the magic wand just didn't do its job and get rid of it. Should be fixed now.. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Broncoboy7 Posted February 26, 2016 Share Posted February 26, 2016 Looks better! Link to comment Share on other sites More sharing options...
JESSEDIEBOLT Posted February 27, 2016 Share Posted February 27, 2016 You should use Illustrator. That would instantly help you solve some of the issues you're having. Link to comment Share on other sites More sharing options...
KFSlattery Posted February 28, 2016 Share Posted February 28, 2016 I really like a lot of what you have here so far. I think the next step is going to be to address the bottom of the shield. Right now the inside (blue) section doesn't run parallel to the outside (white). If you fix that in your next draft you should have a winner! Link to comment Share on other sites More sharing options...
The Six Posted February 29, 2016 Share Posted February 29, 2016 Shouldn't "For" be lower case? Link to comment Share on other sites More sharing options...
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