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REI logo update


winters in buffalo

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Apparently I missed the news on this in the fall, but noticed it on a mail piece I got last week:  http://www.underconsideration.com/brandnew/archives/new_logo_for_rei.php#.Vtsvz30rLDc

 

Can't say much about the overall design tweaks... but I love the fact that they incorporated co-op into the logo. 

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