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New Rochester Rhinos logo?


Gothamite

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The Rochester Rhinos have new ownership (after an ugly mess), and it looks like they have a new logo as well.

 

Cc9R02aUkAAlsXB.jpg:large

 

For comparison, here's the current one:

 

709px-Rochester_Rhinos_2011.svg.png

 

 

I love mascot logos, but this one just never worked for me.  I think it's the terrible wordmark.

 

Shame to lose the ball-on-horn.  This one looks more like a secondary to me, but could be part of a great package.

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Nice ;)  As somebody who LOVES rhinos, I like what I'm seeing so far.

Hopefully a return to the NASL will be forthcoming...the USL is the "MLS D-League" while the NASL is the league with its own identity.

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7 hours ago, Gothamite said:

The Rochester Rhinos have new ownership (after an ugly mess), and it looks like they have a new logo as well.

 

Cc9R02aUkAAlsXB.jpg:large

 

For comparison, here's the current one:

 

709px-Rochester_Rhinos_2011.svg.png

 

 

I love mascot logos, but this one just never worked for me.  I think it's the terrible wordmark.

 

Shame to lose the ball-on-horn.  This one looks more like a secondary to me, but could be part of a great package.

I can't see in that post the new logo :0

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NFL seems like a natural - imagery similar to the Rams but even more powerful. 

 

They would indeed seem to be a great catch for the NASL - the former owners didn't want it, but perhaps this new group will.  

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5 hours ago, El Scorcho said:

Cool!

 

Rhinos are probably one of the most underused animals in sports, given they are cool, badass and endangered, so they need the publicity.

 

I'm surprised there isn't a NFL or NHL team with a rhino mascot

Well, there almost was...

2614979390_636663429f_b.jpg

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13 hours ago, El Scorcho said:

Cool!

 

Rhinos are probably one of the most underused animals in sports, given they are cool, badass and endangered, so they need the publicity.

 

I'm surprised there isn't a NFL or NHL team with a rhino mascot

Are there even any colleges with this mascot? I can't think of any offhand? Certainly not in Division I...

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I think the word "Rhinos" is why you don't see that used more in sports branding. It doesn't sound as good as Bears or Rams or Tigers. 

 

I was always a big fan of the Grand Rapids Rampage logo

75365193.eFGM3nAn.jpg

 

 

The new logo for the Rochester Rhinos isn't bad, but I think they should've chosen a different angle to render the animal. The key feature of a rhinoceros is the shape of the head and the horns. You lose the strength of both when you look at it from the front. 

 

I would've updated the existing rhino and fixed those wordmarks. 

 

 

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29 minutes ago, Gothamite said:

And "Bombers" was supposed to be so much better?

 

Don't look at me.  I've always been partial to "Ravens" . . . even before the expansion derby began.  I named a club soccer team I played on in the 80s the Dulaney Valley FC Ravens because I thought it was a cool name.*

 

 

* -- It was purely coincidental that we had purple jerseys.

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On 3/8/2016 at 10:18 AM, leopard88 said:

 

The NFL pushed the name for the proposed Baltimore expansion team in the 90s.

 

NFL horns in on a name: Rhinos

 

However, four days later:

 

With Rhinos fiasco, NFL discovers nicknames are serious business

 

Fascinating thing with that first article is that Jacksonville isn't even mentioned among the cities vying for an expansion team.  They really were under the radar, weren't they?

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1 hour ago, Saint Zephyr III said:

 

Fascinating thing with that first article is that Jacksonville isn't even mentioned among the cities vying for an expansion team.  They really were under the radar, weren't they?

 

I didn't even notice that.  At one point, Jacksonville essentially dropped out the process, but I don't remember exactly when that was.

 

This article says it happened on July 21, 1993, about 20 days before the Rhinos article.

 

Surprise! It's Jacksonville In Nfl Landslide

 

This article just says "July and August."

 

PRO FOOTBALL; N.F.L. Expansion Surprise: Jacksonville Jaguars

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New colors - they've traded in the athletic gold for a more antique mustard gold.   I wonder if that means no more green/gold striped shirts?

 

I like this set - it has at least one too many secondaries, but that's sort of par for the course these days.   Love the new wordmark and the new rhino figures are well done. 

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