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New Blue Bunny Logo


Gary
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While checking the other day, I noticed that Blue Bunny Ice Cream had a new logo and package.  I like it and think it's an upgrade, plus with the recall fiasco from last  year it's a nice change of pace.

 

Old

56bbd342eb3bf.image.jpg

 

New

 

56bbbd36c8fa0.image.jpg?resize=1200%2C71

 

Sorry for the size

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On 3/7/2016 at 0:55 PM, Gary. said:

While checking the other day, I noticed that Blue Bunny Ice Cream had a new logo and package.  I like it and think it's an upgrade, plus with the recall fiasco from last  year it's a nice change of pace.

 

Old

56bbd342eb3bf.image.jpg

 

New

 

56bbbd36c8fa0.image.jpg?resize=1200%2C71

 

Sorry for the size

While they both used to use all-caps serif font for packaging you are thinking of a different company.

 

Last year's Listeria outbreak, product recall and plant closure was from

Blue Bell Creameries, based in Brenham, Texas. They had the outbreak and they didn't change their logo.

 

 

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I'd give it a B. As in, un-B-lievably cute! I really sprang up when I saw this new logo. It blue me away! Really makes me want to hop on over to the supermarket and get me a tub. Coolest new logo in the freezer aisle. :P

 

For real, though. It's a nice, clean update. Cutesy, soft, and simple. That B by itself could end up becoming one of those instantly recognizable logos over time, with no text needed. I also dig light blue (favorite color) so it's got that going for me personally.  Good stuff.

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  • 2 weeks later...
15 hours ago, Zeus89725 said:

Initial reaction: Where's the leaping bunny? Where's the character?

After some thought: The packaging is great, and it seems old yet modern. It's an update that needed to happen, and they did it well.

 

My thoughts exactly.

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I saw the the new stuff in situ at Target tonight; it looks great.  I wouldn't be surprised to see more brands copy the clear container in the near future.

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