BroadSt_Bully Posted March 8, 2016 Share Posted March 8, 2016 Pennsylvania unveiled new tourism branding today: http://visitpa.com/happiness Link to comment Share on other sites More sharing options...
Dynasty Posted March 13, 2016 Share Posted March 13, 2016 Well, the script wouldn't be too bad... for a diapers brand. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 14, 2016 Share Posted March 14, 2016 with the identity, they lost what made PA unique, replaced it with a generic, although very nicely done, script, then kept the silly smiling text. the ad looks like you might expect - like it was done by a mediocre ad agency. its got quick cuts, stock footage, peppy music, big type and says a lot if stuff about PA that i could find in nearly any other state. am i teally supossed to want to go there for nightlife? for rock climbing? for snowboarding? that states not competing to be the #1 in any of this and the ad leaves us with nothing special or interesting. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
ZionEagle Posted March 14, 2016 Share Posted March 14, 2016 They should have changed it to, "Pennsylvania, better sales tax than New York." "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
Sport Posted March 14, 2016 Share Posted March 14, 2016 It's reminiscent of the Instagram script and I don't think that's an accident. Now that I look at them they're not as close as I thought, but they evoke the same thoughts and emotions. Link to comment Share on other sites More sharing options...
ZionEagle Posted March 14, 2016 Share Posted March 14, 2016 20 minutes ago, McCarthy said: but they evoke the same thoughts and emotions. You mean it evokes the emotions of a typical teenage female? "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
pianoknight Posted March 14, 2016 Share Posted March 14, 2016 I feel like they got sick of people misspelling it Pennslyvania, so they over-accented the location of the Y. 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
OMMF Posted March 19, 2016 Share Posted March 19, 2016 On 3/14/2016 at 2:45 PM, pianoknight said: I feel like they got sick of people misspelling it Pennslyvania, so they over-accented the location of the Y. I believe the tail of the "Y" makes the smile of the face formed by the "Y" "L" and "V" (if it helps you see it, the "L" is the nose and the other two are the eyes.) Link to comment Share on other sites More sharing options...
2001mark Posted March 20, 2016 Share Posted March 20, 2016 On 07/03/2016 at 3:47 PM, BroadSt_Bully said: Pennsylvania unveiled new tourism branding today: http://visitpa.com/happiness From Vegemite to mayonnaise. Weird state guys. @2001mark Link to comment Share on other sites More sharing options...
BroadSt_Bully Posted March 20, 2016 Author Share Posted March 20, 2016 I think they're a bit of confusion in this thread. The keystone in the original post is part of the new branding. This was the old branding: Link to comment Share on other sites More sharing options...
Shumway Posted March 20, 2016 Share Posted March 20, 2016 I feel like the tagline should be "Don't waste a vacation to go see the Amish". That said, I like the update. It looks more fun and less like it'd be on my vehicle registration renewal form. Link to comment Share on other sites More sharing options...
Cosmic Posted March 21, 2016 Share Posted March 21, 2016 They're celebrating their rebranding by having their state parks website offline. Cool. Link to comment Share on other sites More sharing options...
PhilliesPhan1325 Posted March 21, 2016 Share Posted March 21, 2016 It reminds me of a Brandiose team's script but I can't pinpoint which one. "The 0-2 pitch... SWING AND A MISS! STRUCK HIM OUT! THE PHILADELPHIA PHILLIES ARE 2008 WORLD CHAMPIONS OF BASEBALL!" J M yoU wish you had a Duke Dog! Link to comment Share on other sites More sharing options...
Viola73 Posted April 3, 2016 Share Posted April 3, 2016 On March 14, 2016 at 5:45 PM, pianoknight said: I feel like they got sick of people misspelling it Pennslyvania, so they over-accented the location of the Y. I see what you did there. ; ) Link to comment Share on other sites More sharing options...
MC Buffalo Posted April 20, 2016 Share Posted April 20, 2016 On 3/20/2016 at 3:34 PM, BroadSt_Bully said: I think they're a bit of confusion in this thread. The keystone in the original post is part of the new branding. This was the old branding: Broad St. - Thank you for posting old branding. Anytime someone posts something new, especially if it's not a sports or corporate logo we might be familiar with it's easier to give an opinion if basing it on the old one. Having said that. The new one is better, but the bar wasn't set very high with the previous. Link to comment Share on other sites More sharing options...
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