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http://blog.virginamerica.com/blog/a-labor-of-love-reimagining-our-iconic-logo/

 

VX-New-Logo_BLOG.png

 

 

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Ultimately, every stroke of our new logo represents the essence of who we are – and what we mean to people. The combination of sharp angles and sleek, sexy, supple curves are meant to surprise and delight upon repeat views – but also highlight humanity’s inherently contradictory nature, the yin and yang, the id and the ego, the fact that sometimes we want to stay connected and work with fleetwide WiFi, and sometimes we want to just kick back and relax with on-demand entertainment, food and drink.

 

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