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The Hockey News new logo


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13 minutes ago, habsfan1 said:

It's actually outstanding how they incorporated a hockey stick in the H while still using the stardard old english letters. Logo is perfect now.



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On April 8, 2016 at 7:09 AM, Gothamite said:

Did they always use that white outlining?  

Yeah, as far back as I can remember.


The logo is an upgrade. It keeps the spirit of the old one while removing the clutter.

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There's no reason to have the "The" anymore.  Hockey News is fine.  "The Hockey News" is too much.


There's no way to justify calling this a downgrade.  It might not be much of an upgrade, but it's certainly not a downgrade by any measure.


In 2016 that entire style, even stripped from unnecessary clutter, just doesn't work for the cover of a mag that focuses on a pro sport.  They really need to rethink the whole thing.

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