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nash61

The Hockey News new logo

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Essentially it's just the first letters, but it allows them to go with the standalone H for a partial logo.


NEW:

title_hockey_news.gif


OLD:

 

title_hockey_news.gif

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I understand what they were going for but that's definitely a downgrade.  Change for the sake of change.

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It's actually outstanding how they incorporated a hockey stick in the H while still using the stardard old english letters. Logo is perfect now.

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13 minutes ago, habsfan1 said:

It's actually outstanding how they incorporated a hockey stick in the H while still using the stardard old english letters. Logo is perfect now.

 

What?

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That's one sorry looking hockey stick, if that was their intention...

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Sideways move, though I do prefer the smaller 'The'.

 

When I look at it 3rd-4th times, it looks like Castlevania font.

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Not sure whether I prefer the new font, but losing the outline is a huge improvement.

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On April 8, 2016 at 7:09 AM, Gothamite said:

Did they always use that white outlining?  

Yeah, as far back as I can remember.

 

The logo is an upgrade. It keeps the spirit of the old one while removing the clutter.

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They could have just removed the outline and it would have made a big improvement. The H, and N seems a little too gothic compared to the rest of the letterforms in the new one. It seems unbalanced that way. 

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On 08/04/2016 at 7:09 AM, Gothamite said:

Did they always use that white outlining?  

 

Not sure.  I've got the 15/16 THN preview yearbook, the cover is white, though I just saw the wordmark has a thin black outline.  

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There's no reason to have the "The" anymore.  Hockey News is fine.  "The Hockey News" is too much.

 

There's no way to justify calling this a downgrade.  It might not be much of an upgrade, but it's certainly not a downgrade by any measure.

 

In 2016 that entire style, even stripped from unnecessary clutter, just doesn't work for the cover of a mag that focuses on a pro sport.  They really need to rethink the whole thing.

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