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derschwigg

Bradley University Logo

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Hey gang.

 

So my alma mater, Bradley University, instituted a pretty bland athletics rebrand a few years back: a generic shield with a block-letter B. You've probably seen it (and you're about to again.)

 

Yesterday, my beloved college continued to press the B into it's graphical forefront by rebranding the university logo itself, primarily with the B Shield...frankly, it hurts.

 

Here's the old university logo:

a50af7f9-94c2-4f8e-9e00-2f2c19677f10.gif

 

Here's the new (bleargh) logoset:

resize_image?id=227ed556-3cb4-4f29-9251-

 

So, over my lunch break today, I tried my hand at besting (rivaling, at the least) this logo. In order to make this as "realistic" as I could, I used the same shield imagery. Since the athletics logo, bad as it is, is an established look for the university, I tried to utilize it as an element in my logoset so as to make it appear as a "package," rather than a standalone.

 

Some history: Bradley University was founded in 1897 on the hilltop of Peoria, Illinois as a school of horology - making time pieces. Westlake Hall, one of the original buildings on the campus, features a prominent clocktower. With this in mind, I designed this look.

 

 

BU_REDU.jpg

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This would be a massive upgrade. The only possible tweak that comes to mind for me would be to experiment with adding hands to the clock face.

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It's great. I love it. The real new one looks pretty slapdash. Yours however definitely looks like there was some time and thought put into it.

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Masssive improvement.  What's the name of the font you used for the word mark?

 

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Thanks for the kind words, everyone! I was hoping to, at the very least, make something that actually speaks to what Bradley is: an iconic institution.

 

12 hours ago, Morgo said:

Masssive improvement.  What's the name of the font you used for the word mark?

 

Thanks! The font family is Aleo, and you can download it here.

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Excellent upgrade. Much better than a momogram look. 

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23 hours ago, derschwigg said:

Hey gang.

 

So my alma mater, Bradley University, instituted a pretty bland athletics rebrand a few years back: a generic shield with a block-letter B. You've probably seen it (and you're about to again.)

 

Yesterday, my beloved college continued to press the B into it's graphical forefront by rebranding the university logo itself, primarily with the B Shield...frankly, it hurts.

 

Here's the old university logo:

a50af7f9-94c2-4f8e-9e00-2f2c19677f10.gif

 

Here's the new (bleargh) logoset:

resize_image?id=227ed556-3cb4-4f29-9251-

 

So, over my lunch break today, I tried my hand at besting (rivaling, at the least) this logo. In order to make this as "realistic" as I could, I used the same shield imagery. Since the athletics logo, bad as it is, is an established look for the university, I tried to utilize it as an element in my logoset so as to make it appear as a "package," rather than a standalone.

 

Some history: Bradley University was founded in 1897 on the hilltop of Peoria, Illinois as a school of horology - making time pieces. Westlake Hall, one of the original buildings on the campus, features a prominent clocktower. With this in mind, I designed this look.

 

 

BU_REDU.jpg

 

This is Greatness. Love it. 

 

Only small critique is that the fully horizontal logo (Bradley University) seems unnecessary. Otherwise it's perfect.

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