nonprolixben Posted April 9, 2016 Share Posted April 9, 2016 Hello all. I'm in the process of updating a mark that's about 10 years old to fit with an updated palette. As the title suggests, it's for a high school gymnasium and the work is being done pro bono (I should be paying them, probably). The original was a photoshop file and I'm recreating it in illustrator. The only real direction I have is to reduce the amount of "red" in the mark. To make things interesting, the school's athletic colors are black & white. The only adjustment I'm thinking of making at the current time is to reintroduce the "bevel" to the lettering -- perhaps on top of the gray shading. Who knows?! I'm a little underwhelmed with my progress as of this point, so, I figured I'd put it out there for some feedback/suggestions. Any and all input is appreciated. Thanks! Link to comment Share on other sites More sharing options...
walkerws Posted April 9, 2016 Share Posted April 9, 2016 The gradient on the building looks off because it's not gradual like the first. I think a flat gray on the building is better. The dome is the focus but if the whole of the building is the HomerDome, I'd find a way to change the angle to include parts of it. Either of the two outside shots would be good start points. Link to comment Share on other sites More sharing options...
MJWalker45 Posted April 9, 2016 Share Posted April 9, 2016 There should be an arch to the graxient rather than a straight line across. That would make it look so much better. Link to comment Share on other sites More sharing options...
8993 Posted April 9, 2016 Share Posted April 9, 2016 Honestly, I would start from scratch. The original logo doesn't give you much room for improvement, as it's just a bad logo. From the wordmark to the illustration, there's not a lot can be done, as it looks like a WWE wrestling logo right now. I would take it in a different direction. Some suggestions might be losing the gradient altogether, changing the font, and working with those giant strokes. Link to comment Share on other sites More sharing options...
jaha32 Posted April 10, 2016 Share Posted April 10, 2016 -The one good thing I like about the original, which you kept, is the perspective because those letters gives the impression of a dome towering above, but at the same time the letters are too crammed and could use some more distance between them. -I'd get rid of the gradients. -Another issue is the outlines. I count 4-5 outlines on the dome itself and three on the words. I'd reduce them to make this cleaner, and I'd also make the widths of the outlines consistent. -As far as bevels, I think it looks better without them. Sometimes bevels work but they also often look gimmicky and overdone. -Lastly, the roof in the logo doesn't look like the same structure in the photos. The photos show a roof that looks like a half cylinder laid on its side whereas the logo looks more like a standard circular dome. This looks like a fun project if you can address some of those issues that the original logo has. DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
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