New Sacramento Kings Logo Unveiled

[vman 28]

1 hour ago, McCarthy said:

If I was talking about teams using purple, silver, AND BLACK I would've mentioned that in my post. Thanks for your help though. 

You'll probably want to take a second look at that new SAC jersey then, since it's just as much a part of this identity as any of the teams I mentioned.

[Sport 13,000]

5 minutes ago, vman said:

You'll probably want to take a second look at that new SAC jersey then, since it's just as much a part of this identity as any of the teams I mentioned.

Where do you see black in the uniforms? 

[KittSmith_95 1,178]

I don't mind the Purple and Silver for Sac-Town. The more I see, the more I like.

 

That jersey leak is an okay jersey.

[DustDevil61 897]

57 minutes ago, Bucfan56 said:

I KNEW they were gonna use SAC on the road jersey. 

 

 

Meh, that really doesn't piss me off too much. The full "Sacramento" wouldn't have worked in that font IMO, and Sac is actually a really common term around here when referring to the area. We're colloquially known as "Sac Republic", and it really isn't something people giggle at every time. I mean, they probably should've just gone with "KINGS" on the road jersey, but this isn't as "ZOMG!1!! SacREALLY?1!?1" to me as much as it is to outsiders, because I hear the term just about every day. 

 

And, this is probably the RiverCats most popular hat, FWIW

 

Like ke I said a few pages ago, Sacramento is a real mouthful  

 

"SAC" is a bad abbreviation, but maybe "SACTO" isn't?

[tp49 1,036]

They had a pop-up store in the local mall and I'm ashamed to say I bought a t-shirt.  The only logo in the set I honestly like is the MGM lion/ball mashup thing but otherwise after seeing them in person I find them to be just meh.  I kind of like the Dutch national team/Nassau County/House of Orange lion but the way they're packaging it makes it look like it's coming from a Vegas casino.  But while  I was there a number of people came in specifically asking for items with the "Sac" logo so I think that's going to prove to be very popular in these here parts.  At least they kept purple and silver...

[WSU151 8,550]

1 hour ago, hokupguy said:

any statements on when a full uniform release yet ?

 

I believe it all happens tonight...

[Dnice 208]

I'm cool with the grey, a little better than purple and black... not really digging that jersey leak though.

[Dynasty 2,273]

Well, it's an okay update. I'd much prefer if the silver (or grey) was lighter than what it is and unfortunately, the uniforms don't look like they'll really catch my attention. But hey, at least they didn't go with generic blue and red, right?

[M4One 1,154]

The Kings were in definite need of a change.  Talk about a team stuck in the 90's with their font/logo.  The new updated logo looks really good, although I would have gone with the lion head/ball combo as the primary.  I'm surprised by the lack of black in the logo, even as an outline.  I understand putting Sacramento might have been too long or would have looked tiny on the jersey, but just having SAC does not look right.  If it were just for the alternate, it might be okay.  But as the full time road, not so much.

[WSU151 8,550]

On 4/23/2016 at 10:36 AM, mr.nascar13 said:

New Alt logos posted below. I went to the team's account and noticed their profile picture:

Could that be a hint at a light blue and purple color scheme?

 

 

 

Going back to the first post...this graphic did hint at the new colors, as they did not include black in that logo when they easily could have.

[tp49 1,036]

29 minutes ago, WSU151 said:

 

I believe it all happens tonight...

No it's not today.  It will be sometime in the coming weeks but not tonight.

[FiddySicks 10,610]

1 hour ago, tp49 said:

They had a pop-up store in the local mall and I'm ashamed to say I bought a t-shirt.  The only logo in the set I honestly like is the MGM lion/ball mashup thing but otherwise after seeing them in person I find them to be just meh.  I kind of like the Dutch national team/Nassau County/House of Orange lion but the way they're packaging it makes it look like it's coming from a Vegas casino.  But while  I was there a number of people came in specifically asking for items with the "Sac" logo so I think that's going to prove to be very popular in these here parts.  At least they kept purple and silver...

 

Arden Fair Mall? 

 

I may have to run down there real quick...

[Somppi 16]

1 hour ago, DustDevil61 said:

 

"SAC" is a bad abbreviation, but maybe "SACTO" isn't?

How about Sacko... seems fitting 

[FiddySicks 10,610]

So I ran down to the Roseville Galleria real quick today to see if they had any of the new gear in stock yet at the Kings Team Store (which I didn't even know existed until tp49 mentioned the "popup" store). I basically expected there to only be a few overpriced, cheaply made T shirts picked clean on sizes. 

 

 

NOPE. 

 

 

They already have the store fully stocked with the new gear, and other than the small discount rack they have, there's basically zero sign of the old logo set anywhere. They even have the new sign up already. The guy at the counter said they had a whole team in last night stocking everything and putting up the new graphics package. 

 

I even picked up a 59Fifty (US made poly, too. Which is surprising because I've been looking for a Kings fitted with a "current" logo in US made poly for quite a long time now). 

 

I've gotta say, kudos to the Kings for rolling this whole thing out so quickly and (relatively) covertly. Most teams usually take MONTHS to get gear stocked as well as they have it. 

[tigerslionspistonshabs 1,583]

I dig it. 

[mjd77 1,370]

Is it me, or are teams like the Suns and Hornets now using a much darker shade of purple since they rebranded?  Judging by what we can see of this Kings jersey, that shade of purple now seems much darker too.

 

 

 

UPDATE...after doing some checking, the Kings new purple is in fact darker than previously, but not as dark as what the Suns and Hornets are both using.

[slapshot 718]

3 hours ago, WSU151 said:

 

Going back to the first post...this graphic did hint at the new colors, as they did not include black in that logo when they easily could have.

 

According to the art sheet, the Kings official color scheme is purple, gray, and black. But black is only used as either a background, or when the entire logo is one-color.

 

If the uniform wordmark applications are the same as the actual clothing, these will be the following options:

 

white top, purple Kings with gray outline

purple top, white Kings with gray outline

black top, white Kings with purple outline

purple top, gray SAC with white outline

[MCM0313 2,578]

5 hours ago, Ferdinand Cesarano said:

 

I think this counts as an exception:

 

 

...as does the current set:



But I can't think of another one.

 

Like the name "Philadelphia", the name "Sacramento" is a little too long to comfortably fit on a jersey.  (The team has recently had jerseys that prove this.) So, the solution should be to have "Kings" on the home and road jerseys.

"Sac" is very bad, if only for the easy mockery that it promotes: "Sac of sh--", "ball Sac".

At the very least, if they keep "Sac" on the jersey, they should have a little Beavis and Butthead logo on the shorts.

[tp49 1,036]

4 hours ago, Bucfan56 said:

 

Arden Fair Mall? 

 

I may have to run down there real quick...

Yep the pop-up was at Arden Fair in the old Michael Koors store right off the main entrance (I thought it would be a kiosk so walked nearly the whole mall before I found it, but it looks like you struck paydirt at The Galleria.  The team store there isn't easy to find because it's hidden in a downstairs connector hallway across from Quickly (the good Taiwanese milk tea place.)

[bluemagic89 5]