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New Sacramento Kings Logo Unveiled


LAWeaver

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I think it's great. It's so simple that I could see someone saying it verges on boring, but the historical precedent that this logo takes it's inspiration from just makes me think, yes, this is how the kings SHOULD look. I always liked the whimsical 70s feel of the old Royals logo it is based off of, and how the ball kind of forms the "face" of someone who would be wearing the crown. They got away from it with the logo they had been using since the 90s-- looking at that logo now, especially side by side, it looks SO bad.

 

Screen Shot 2016-04-27 at 5.57.12 PM.png

 

 

the "N" in the new typography is really my only gripe.

 

 

NBA primary logos are certainly getting simpler and simpler, teams like the Kings and Hawks pacman logo show, to me at least, that the "fauxback" trend can be good when the team gets back to their roots. Still i have my reservations when you look at teams like the Raptors, who try to go that conservative rout but ends up looking a bit generic, considering the team's history and how they are a newer expansion team from the 90s. Interested to see how the Pistons new roundel logo turns out.

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The more I think about it, the more I like the decision to keep the color scheme (for the most part). Like I said, I do like the red and light-ish blue together, but I realize that as far as Sacramento basketball goes, they represent a vagabond franchise, an arena that became an office building, and all sorts of bad memories. To be sure, the Maloofs and Crazy Vivek have worked hard to ruin the purple/silver/black Kings, but the colors still signify their best years (and no longer share them with the L.A. Kings).

 

My inclination is to keep the team's colors at all costs and also keep them simple. You should reasonably be able to use two colors as a metonym for your team, or at least, when asked, sum up your team's colors in two plus white: silver and black, green and gold, red white and blue, whatever. (Pity the Oklahoma City Thunder fan who bleeds sort of a medium blue, navy blue, yellow, and kind of a pale red-orange.) To this end, purple and silver or blue and red would have worked fine, but the continuity of the Sacramento Kings as purple and silver breaks the tie.

 

I really dislike "SAC" on the uniforms, and I'm not crazy about the typography, but let's manage our expectations here: this is the team where the owner thought it would be a swell idea to play four on five while another guy waits at the other end of the court. Given everything we know about this team's incompetence, they managed their brand extremely well here.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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I'm fine with the SAC logo and having them on the uniforms. I'm from the Bay Area and everybody uses that term. 

 

Looking at the jersey that was posted, it looks like the crown logo is placed on top of the A wordmark but I think it's just graphics from the previous slide.  

bg_main_3.png    

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4 hours ago, elliott said:

I think it's great. It's so simple that I could see someone saying it verges on boring, but the historical precedent that this logo takes it's inspiration from just makes me think, yes, this is how the kings SHOULD look.

 

NBA primary logos are certainly getting simpler and simpler, teams like the Kings and Hawks pacman logo show, to me at least, that the "fauxback" trend can be good when the team gets back to their roots. Still i have my reservations when you look at teams like the Raptors, who try to go that conservative rout but ends up looking a bit generic, considering the team's history and how they are a newer expansion team from the 90s. Interested to see how the Pistons new roundel logo turns out.

Your post pretty much sums up exactly what I think. I couldn't agree more.

 

The 1994-2016 Kings logo was always confusing to me. Why does it have purple candy canes shooting out of what appear to be trumpets? I can't tell because the composition is so cluttered. Getting back to the crown...as a kid I always saw it as mountains too, but the more I see this new crown, the more I feel it is an improvement. The crown isn't as tall, so it looks less mountainous and more crown-like to me, even if it is a folded-paper crown.

 

It's as if some NBA teams, such the Sixers (my favorite NBA logo), Hawks, and now Kings, had their fun exploring who they were with their 90's designs, and now their identity's have come full circle. Then there are new teams like the Hornets and Pelicans who appropriately have more colorful identities, which are also great. This may be unpopular, but I actually hope the Pistons go back to something similar to the 1980's Isiah Thomas/Bad Boys era logo.

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45 minutes ago, jaha32 said:

It's as if some NBA teams, such the Sixers (my favorite NBA logo), Hawks, and now Kings, had their fun exploring who they were with their 90's designs, and now their identity's have come full circle. Then there are new teams like the Hornets and Pelicans who appropriately have more colorful identities, which are also great. This may be unpopular, but I actually hope the Pistons go back to something similar to the 1980's Isiah Thomas/Bad Boys era logo.

 

True true, it's great to see this full circle effect like you're talking about. The Hawks for example figured out that the pacman logo, no matter how 70s the original looked, was super recognizable. The Warriors dropped the crazy bright orange and lightning bolts in favor of the classic blue, yellow, and San Fran imagery. Even the Wizards realized they were better off with a look more aligned with the Bullets of old. 

 

The Hornets, Pelicans, and Bucks have all kind of just gone the opposite direction. Instead of designs that try to look "timeless" they use techniques in the logo rendering that clearly place the logo in the 2010s. I don't think that's a bad thing necessarily..... We'll see how those identities age, but the improvements over 90s designs is just so obvious.

 

Were the Kings the last of the 90s logos? Some of the outrageous 90s uniforms were great, but some of the logos.... yikes...  those were poorly rendered at times (Hornets), overly ridiculous (Grizzlies, 76ers, Pistons), or just plain awful in the color/font choice (Kings, Cavs) .Oh, and don't forget the gradients (Suns, Nets, Heat, Jazz, others i'm probably forgetting lol). It's good to see the maturation over time but more so, a few of these teams embracing their history in recent years.

 

Now, if we could get rid of the silly recolors of old logos like the Jazz or the Cavs for example, the good times would continue to roll!

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4 hours ago, the admiral said:

The more I think about it, the more I like the decision to keep the color scheme (for the most part). Like I said, I do like the red and light-ish blue together, but I realize that as far as Sacramento basketball goes, they represent a vagabond franchise, an arena that became an office building, and all sorts of bad memories. To be sure, the Maloofs and Crazy Vivek have worked hard to ruin the purple/silver/black Kings, but the colors still signify their best years (and no longer share them with the L.A. Kings).

 

My inclination is to keep the team's colors at all costs and also keep them simple. You should reasonably be able to use two colors as a metonym for your team, or at least, when asked, sum up your team's colors in two plus white: silver and black, green and gold, red white and blue, whatever. (Pity the Oklahoma City Thunder fan who bleeds sort of a medium blue, navy blue, yellow, and kind of a pale red-orange.) To this end, purple and silver or blue and red would have worked fine, but the continuity of the Sacramento Kings as purple and silver breaks the tie.

 

I really dislike "SAC" on the uniforms, and I'm not crazy about the typography, but let's manage our expectations here: this is the team where the owner thought it would be a swell idea to play four on five while another guy waits at the other end of the court. Given everything we know about this team's incompetence, they managed their brand extremely well here.

 

This was pretty much exactly how I feel. 

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On 11/19/2012 at 7:23 PM, oldschoolvikings said:
She’s still half convinced “Chris Creamer” is a porn site.)
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After a few days and seeing the logo on a colored background, I'm really starting to like the look. A basketball wearing a crown makes sense for a basketball team called the Kings and they had a logo like that at the beginning of their franchise and it's updated very nicely here. I'm thinking this is a top half NBA logo. 

i have unquantifiable corpses on my conscience 

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I really like Sacramento's new logo. I think all the extra logos are unnecessary but they are pretty decent. Am I the only one who finds the idea of a jersey that says "SAC" on the front to be a little raunchy? 

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2 hours ago, Chewbacca said:

I really like Sacramento's new logo. I think all the extra logos are unnecessary but they are pretty decent. Am I the only one who finds the idea of a jersey that says "SAC" on the front to be a little raunchy? 

 

:lol: maybe if they put them on the shorts 

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I was kind of hoping for the classic crown-dotting-the-i Kings script and maybe just a plain old vertically arched "SACRAMENTO" on the road. That would have been best in the classic colors but still would have worked with purple and silver.

♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫

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Hopefully NOB under the numbers.

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

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7 hours ago, Old School Fool said:

I don't know why they got rid of the Kings script logo. Now was the time to bring it back in full force. It's too good to just leave behind.

 

2495_sacramento_kings-alternate-2006.png

 

That script should be cleaned up and updated, if they want to continue to use it. Never liked it for the reason it was so awfully executed. Also, that underline should be done away with.

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12 hours ago, Berlin Wall said:

If the uniforms really look like the ones on the main page, they look like the jerseys they wore in the mid 2000s.

 

sac1617-home.png

1

 

I really don't like this new basic design trend, none of these new changes being made have unique wordmarks. Also the kings like the raptors are going to have "Kings" on 3 jerseys. I like seeing variety...you are not the Lakers change it up! IMO they should have kept the kings font they just ditched with a new set..

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