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May Madness - 31 days, 31 NBA concepts (Day 31: Seattle Supersonics)


deanjrobinson

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Day twenty one.

 

Oklahoma City Thunder

 

Make no mistake, the Thunder have the worst identity in the NBA. Hands down. No contest.

 

Hideously generic primary logo, with nothing ‘thundery’ about it. Zero secondary logos, too many colours. Even the team itself doesn’t seem to be a massive fan of their current jerseys given how little they’ve worn them during the playoff with almost all games being played in their (also awful) white sleeved jersey and their (ok) all-navy-vertical-wordmark jersey.

 

Hopefully they’ll be on the receiving end of new logos and jerseys when the league-wide Nike contract kicks in, because hot damn do they need it. If I were Durant I’d leave during the off-season solely because of their branding.

 

Ok, enough complaining, what have I done about it. I started with their orange alternates (which I like, even though I know not everyone does), originally I was just going to do a straight invert, navy jersey with orange trim, but it felt too dark, so I switched the ‘OKC’ and numbers to be white, and added white side panels and trim.

 

Shorts are based on those worn with their navy alternates, with a vertical wordmark on one leg, and a simplified (less colours, no random swoosh lines) version of their current logo on the other.

 

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http://thirdkit.co/2016/05/21/oklahoma-city-thunder-away/

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Day twenty two.

 

Orlando Magic

 

The Magic (unlike the Rockets, Celtics and Bulls) are a team that I believe can actually get away with having a grey jersey in their rotation.

 

I’ve changed things slightly from the grey alternate that they currently wear, the sleeves are gone, the grey is maybe a touch darker and I switched the wordmark and number to white with blue outline. I’ve also gone back to the tighter pin stripes, and stars on the shorts like the original Magic uniforms.

 

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http://thirdkit.co/2016/05/22/orlando-magic-alternate/

 

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2 hours ago, deanjrobinson said:

Day twenty four.

 

Phoenix Suns

 

A little unsure if I’m happy with this one or not, wanted to to incorporate elements of their 90s jerseys without doing a straight replica. Ended up with an asymmetrical jersey to go along with the asymmetrical shorts from the 90s set.

 

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http://thirdkit.co/2016/05/24/phoenix-suns-home/

 

I really like the concept here. It's kind of tough to work around the logo on the front though, as the number seems to be in an awkward position. The originals were an eyesore at times though, with the shorts sometimes covering jersey elements.

My changes would be to switch the yellow-orange to their traditional orange color. I don't have a solution to the number being in an odd spot, but maybe a better execution of their current number setup would work... [Maybe make the flaming ball (above) a bit larger. Then place the number inside of the ball? No idea.] Overall, looks great though. Better than their current set.

BROWNS | BUCKEYES | CAVALIERS | INDIANS |

 

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Day twenty six.

 

Sacramento Kings

 

Cheated with this one a little by using the Kings concepts I posted last month as the base and just tweaking a few things.

 

The colour scheme has been updated to the now official ‘Royal Purple’ and ‘Granite’ (think I still prefer the baby blue and deep purple from my previous concepts).

 

I’ve also switched to ‘Kings’ instead of ‘SAC’ on the jersey, even though it looks like they’ll probably end up with ‘SAC’ on at least one of their new jerseys.

 

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http://thirdkit.co/2016/05/26/sacramento-kings-away-2/

 

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Day twenty seven.

 

San Antonio Spurs

 

This one has a little bit of everything, it’s a grey jersey (something they’ve currently got, but that isn’t that great), the ‘Los Spurs’ Noches éne•bé•a jersey wordmark, and the ‘Fiesta colours’ from their 90’s logo (seemed like a good combo with ‘Los Spurs’).instagram-231.png

 

http://thirdkit.co/2016/05/27/san-antonio-spurs-alternate/

 

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Day twenty eight.

 

Toronto Raptors

 

While the Raptors current brand is passable, it is a little bland – there is sufficient evidence at hand that suggests this is directly related to letting rappers screw around with your branding… *cough* Brooklyn *cough*.

 

A splash of purple from the Raptors original palette sorts some of that ‘blandness’ out. I played around with the idea of some jagged pinstripes inspired by their original away jerseys, but it made everything a little busy, so I took them back out again.

 

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http://thirdkit.co/2016/05/28/toronto-raptors-away/

 

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My only complaints with this series is the "los" looks out of place with the "Spurs" below it and the sixers' just didn't work. Other than that I love the Blazers side striping and the OKC uniform.

Excellent!

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The Spurs jersey looks fantastic. I love the use of the fiesta colours.

 

Now, I'm a huge Raps fan. That jersey does nothing for me. Purple & Red without a third colour just looks awful to me. The tones don't work together either. They're fighting for attention and it's obvious.

new_orleans_krewe_player_sig___qb_donny_

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Day twenty nine.

 

Utah Jazz

 

I actually kinda like – sleeves aside – the new warmup-shirt inspired alt that the Jazz recently unveiled. I started out just doing a white, sleeveless, version of that new alt jersey, but felt I should try something else…

 

Not entirely sure I like the final result, but it is what it is. Overlapping the logo and number with the stripes was probably a bit much, and does make it a bit “top heavy”. In truth, I probably should have stuck with my original idea and just done a straight white version of the new alt instead. Oh well.

 

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http://thirdkit.co/2016/05/29/utah-jazz-alternate/

 

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