DCarp1231 Posted May 17, 2016 Share Posted May 17, 2016 DC Entertainment unveiled a new logo "to celebrate the past, present, and future" of the company. Set to debut on May 25th. Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted May 17, 2016 Share Posted May 17, 2016 It's not the peel logo, so I automatically like it. Combining the 70's logo with the iconic (and legally untouchable) bullet logo seemed to be their best option to wash away the peel. Could use some tweaks though Link to comment Share on other sites More sharing options...
CS85 Posted May 17, 2016 Share Posted May 17, 2016 Eh. I don't hate it, but it has no personality at all. It just kind of is. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted May 17, 2016 Share Posted May 17, 2016 A nice return to the circle that I remember from when I collected DC Comics. Though I could do without the gratuitous Minnesota-Vikings-esqe hitches in the letters. Link to comment Share on other sites More sharing options...
Gothamite Posted May 17, 2016 Share Posted May 17, 2016 Those hitches are awful. The C in particular has angles going all over the place, and one rounded corner woefully out of place. Bullet or nothin'. Really hard to out-do Milton Glaser. Link to comment Share on other sites More sharing options...
DCarp1231 Posted May 17, 2016 Author Share Posted May 17, 2016 For me, it's too simple. If I was looking at it without knowing it was DC Comics, I wouldn't even think it comes close to a comic book brand. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted May 17, 2016 Share Posted May 17, 2016 looks like a bad sports logo. i really liked the peel logo and the concept of a hero and his secret identity being incorporated in it. moreover there was a concept to it where theres none here at all. theres no idea, no message, its just a lame monogram typed out in whatever font that is. they'll change it again soon enough Link to comment Share on other sites More sharing options...
nash61 Posted May 17, 2016 Share Posted May 17, 2016 Link to comment Share on other sites More sharing options...
habsfan1 Posted May 17, 2016 Share Posted May 17, 2016 It needs the traditional star. That aside, it's lame and empty. I've been getting accustomed to their now old logo because of how they used it's versatility for each character... --- This change is completely unnecessary and way too early. They dropped the ball. Link to comment Share on other sites More sharing options...
CS85 Posted May 17, 2016 Share Posted May 17, 2016 It's a panic in response to the now-negative association of the peel with their brooding, gritty, crappy sampling of JL films. I think starting with Suicide Squad there will be a noted effort to make their movies more vibrant, traditional, and fun in order to battle moviegoers exhaustion with DC trying to make every goddamn movie Batman Begins. Link to comment Share on other sites More sharing options...
Bayne Posted May 17, 2016 Share Posted May 17, 2016 what the heck is going on with the C? Meh, not an upgrade at all. Lateral move from poor to poor. Link to comment Share on other sites More sharing options...
IceCap Posted May 17, 2016 Share Posted May 17, 2016 It's inferior to the Bullet, but it's still a huge improvement over the terrible peel logo. It feels a bit empty, but it's a step in the right direction never the less. Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted May 17, 2016 Share Posted May 17, 2016 It has a bit of "Sacramento Kings" syndrome. Looks better the moment you get it off a white background Note: I did not do any of these, but they speak to the point. Link to comment Share on other sites More sharing options...
wildwing64 Posted May 17, 2016 Share Posted May 17, 2016 It's OK I guess. Not the most visually striking mark, but then all of their logos have been kind of generic. At least the peel was creative, though I really don't care for its skeuomorphic design. The bright blue is also a bit much. Any of Foxxtrot's recolours is a big improvement. Link to comment Share on other sites More sharing options...
rsaline Posted May 18, 2016 Share Posted May 18, 2016 7 hours ago, Foxxtrot44 said: It's not the peel logo, so I automatically like it. Combining the 70's logo with the iconic (and legally untouchable) bullet logo seemed to be their best option to wash away the peel. Could use some tweaks though I feel the exact same way. That peel was terrible. Link to comment Share on other sites More sharing options...
FletchNZ Posted May 18, 2016 Share Posted May 18, 2016 I think that with the hitches in the "C" and "D", they are trying to do a thing like with Superman's "S" shield, and fit it into the circle frame so that the edges touch, the way the "S" fits into the diamond shape, if you see where I'm coming from. The top of the "C" even looks similar to the top right of the "S", with that little angular wedge shape. Not that it really works. Link to comment Share on other sites More sharing options...
kmccarthy27 Posted May 18, 2016 Share Posted May 18, 2016 Per Jim Lee "The nooks and angles are meant to evoke the Superman "S", the Wonder Woman "WW" emblem and the Bat logo #dccomics #newmark" Link to comment Share on other sites More sharing options...
NICnoK Posted May 18, 2016 Share Posted May 18, 2016 I think it looks way better like this. Link to comment Share on other sites More sharing options...
NICnoK Posted May 18, 2016 Share Posted May 18, 2016 But maybe that's because as a Michigan fan, I'm adverse to those little Sparty-Spikes. Link to comment Share on other sites More sharing options...
DCarp1231 Posted May 18, 2016 Author Share Posted May 18, 2016 Why not merge the new logo with the bullet? Link to comment Share on other sites More sharing options...
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