Power_Ranger_Rick

Planters Peanuts Redesign

Recommended Posts

I don't know how long this has been a thing but I just noticed it this morning eating some unsalted peanuts, and I haven't seen it anywhere else on the site so far:

 

old planters logo.png

I think the new Mr. Peanut is definitely an improvement, but I liked the old wordmark and I think the new one looks too "sporty". One of the first things that came to mind when I saw it was the Cavs jersey wordmark, and it does look pretty similar, save for the fact that the "A" isn't curved at the top.

cavs jersey white.jpg

 

Anyways, here is the new packaging. The overall look is pretty easy on the eyes, but something about not being able to see into the bottom of the jar really bugs me.new planters jar.jpg

 

What do you guys think?

Share this post


Link to post
Share on other sites

Looks fine, really.

Share this post


Link to post
Share on other sites

Yeah, I think the worldmark is fine. I think it's actually an improvement over the old one.

Share this post


Link to post
Share on other sites

Definite upgrade.  Script looks great.

Share this post


Link to post
Share on other sites
6 hours ago, Zeus89725 said:

Yeah, I think the worldmark is fine. I think it's actually an improvement over the old one.

 

Agreed. And it looks great on the blue label.

Share this post


Link to post
Share on other sites

That new jar/look seems less a projection of junk food than the original.  

I like the new look while preferring the old mascot.

 

If I buy nuts, I opt for store brand/packaged raw.  Not ones drowning in salt & oil.

Share this post


Link to post
Share on other sites
On 6/19/2016 at 1:57 PM, Power_Ranger_Rick said:

I think the new Mr. Peanut is definitely an improvement, but I liked the old wordmark

 

I would say the opposite on both counts.  I prefer the old Mr. Peanut without the faux-3D and with the thick lines.  But that old wordmark was hideous; I'll take the new one, despite the presence of the drop shadow (an element which rarely looks good on anything).

Share this post


Link to post
Share on other sites

Am I the only one bugged that his hat no longer says "Mr. Peanut" on it?

Share this post


Link to post
Share on other sites
Guest
This topic is now closed to further replies.