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SuperLex MotorSports Logo & Identity

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SuperLex Rebrand


Hello everyone, Derrick here from I recently worked with a personal Motorsports brand to create and re-brand her logo design and identity. Alexis "SuperLex" Olivera is a young up and coming racer competing in the Mini GP Series. I worked with Alexis and her father to create and re-brand her new visual identity including multiple variations for Logo designs and Apparel. The main goals with this project were to ditch her previous cookie cutter logo upgrade her identity to something a bit more modern and bold. She competes in a heavily Male Dominated Sport so for starters we needed her identity to be Mean enough to stand its ground against any competition that came her way. Asides from the angry essence of the design it still has to have a slight feminine touch considering she's one of the only female racers! I present to you the new SuperLex Identity!












More Info:

Thanks for watching and more updates coming this year!

-Special thanks to Kris Olivera for the Photography.

-For those asking, the Apparel Mockup Templates are from YellowImages


Social Media


Twitter: DaseDesigns | SuperLex26

FaceBook: DaseDesigns | SuperLex26

Website: Dase's Sports Logos | SuperLex26



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