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New Yankee Candle logo and design


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Lateral move.  Lost a bit of personality and kicked themselves in the pants with the new design, but I think they did it to save money.  Smaller labels with no gold trim to save pennies-per-printing.

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4 hours ago, CS85 said:

Lateral move.  Lost a bit of personality and kicked themselves in the pants with the new design, but I think they did it to save money.  Smaller labels with no gold trim to save pennies-per-printing.

The clear bit on the old one probably cost money, too.

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26 minutes ago, VDizzle12 said:

There are at least 2 or 3 "brands" sold at dollar stores or grocery stores around my area that use the exact same label and jar design as Yankee. I wouldn't be surprised if they changed up the label to distance themselves from knockoffs.

 

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They actually make those too.  When you go to the Yankee Candle store in Williamsburg, VA they have a outlet section of candles that are off color and such, and not only are the main Yankee Candle ones there, a lot of the Store Brand generic candles are there too. 

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Downgrade. The new logo doesn't fit the overall style of "quaint New England candlemaker" at all. And I hate those lowercase "e"s.

 

Worth noting: Yankee Candle's parent company (Jarden) was apparently bought out by Rubbermaid earlier this year. Wondering if Rubbermaid pushed for a rebrand for one reason or another.

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  • 2 weeks later...
On 9/16/2016 at 11:22 AM, burgundy said:

They seem to have changed the candle name from "Catching Rays" to "Catchin' Rays" as well. Oh wait... that's just a terrible design.

 

Yeah, they also seemed to drop the "Devil" part and are now just Rays of light or something stupid.

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