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Coyotes apologize for past bad branding with new bad branding

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Today, the Coyotes published an open letter to their fans:

 

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I love all the apologies for the terrible promotional lines they've used in the past.  But after promising not to throw around empty slogans, they sign off with... another slogan.   Whoops. 

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Well... It's the thought that counts. 

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Maybe if they just signed off as the Arizona Coyotes, the whole ditching the cheezzzy slogans thing, would make sense. I mean Coyotes 2.0? I thought they redesigned their uniforms last year?!? Imagine the fans who just kinda know they're playing in Arizona. "Coyotes 2.0? Did the first ones leave???"

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11 minutes ago, chcarlson23 said:

Maybe if they just signed off as the Arizona Coyotes, the whole ditching the cheezzzy slogans thing, would make sense. I mean Coyotes 2.0? I thought they redesigned their uniforms last year?!? Imagine the fans who just kinda know they're playing in Arizona. "Coyotes 2.0? Did the first ones leave???"

"Coyotes 2.0 because the Coyotes franchise moved to Winnipeg, and Atlanta moved to Arizona and renamed themselves after our original team, the Coyotes...... right?"

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Yeah, it's a good letter, just ended on a sour and kind of stupid note. 

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Wow that's really kind of sad. Doesn't look good for a professional sports franchise to beg for their fans' support.

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"We're sorry our branding department is inept and has subjected you to a series of terrible slogans! It's not our fault that we never know if we'll be out of jobs at the end of each season, and have to overcompensate by creating painfully generic meaningless slogans! Please come support us so as to perpetuate the dumpster fire that is our franchise's continued existence!

 

Signed,

A Brand New Terrible Slogan"

 

Just put them out of their misery and move them to Quebec, already.

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They need more vintage coyotes nights for people to care....and even then, most people won't care.

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Their Twitter name (not handle, but the name attached to the account) is simply "Yotes," and their location is "Still in Glendale, Arizona."

 

Their marketing team is really going all-in on this self-deprecating "we're a pathetic operation and are just as amazed as you that our team still exists" route, aren't they?

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aw come on ya gotta help ol' Gil, they said if I don't sell these tickets here I'll be cleaning up after Shane Doan's horses! What more do I have to show you? Really? I have to show you that? ohhhh, this is the end of ol' Gil

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Obviously, people here have no sense of humor. Y'all are just taking this way too seriously.

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No taglines 

"Yeah! Just get right down to business! No talk! Just action!"

No excuses

"Alright! Get it done!"

No promises

"Ye... what? But the entire letter was filled with promises.  Are... are you not gonna do any of that stuff? Are you gonna move in the middle of the night? Will the Tim Hortons still be there? No promises at all?!?"

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So are the Coyotes 2.0 a different franchise from Coyotes 1.0, which were the Jets 1.0? Will the Jets 1.0/Coyotes records belong to the Coyotes 2.0? Is this a Cleveland Browns deal? What is going on???

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A friend of mine has worked for the organization for a few years. She confirmed they're really hurting on season ticket sales, this season.

 

I know at least three people in the Phoenix metro who would buy season tix, if the payment schedule didn't cap out at 7 months. How does the rest of the league do it? I know the Preds allow 12 month plans.

 

Sure, the 'yotes have some of the cheapest tickets in the league, but if butts in seats is your issue, you'd think they'd make the season tickets as accessible as possible.

 

 

 

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Well, miss the playoffs four years in a row, abandon your superficial strategy of "be just good enough to make a little noise," and have your lease expire while promising a new arena that fails to materialize is as good a recipe as any for no one trusting you with thousands of dollars.

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That is embarrassing to read. Even if it's supposed to be a joke, it's really dumb. Yeesh

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