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Citi logo with red letter "i"


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The above graphic shows the evolution of the citi logo and planned progression toward a unifying brand.  It appears that the red t and the arc was designed to resemble an umbrella, which makes sense since citi and travelers became one.  But I noticed a envelope with the company name with the red letter i instead (the second i) and wondered what that was all about.  Anybody knows or have any ideas?


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