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New Taco Bell logo


vikmurphy
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1 hour ago, Cujo said:

 

I hear that. But when someone says "Let's grab some TB" I don't translate it as "Let's go get us some tuberculosis".

Maybe not you... I also don't think that Taco Bell would use TB or the Bell. Taco Bell is short enough. BK and DQ shorten it, but McDonald's and Subway don't. Neither does Chick-fil-A come to think of it. 

 

I really like that new bell. It was definitely time to get rid of that awful 90's color scheme...

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The new font is just so god damn "professional."

It makes it seem like Taco Bell is a rival for Pacific Bell, not the up-late stoner's choice that the wilder font and colors inhabited.

That's certainly intentional, but it feels like they dont know what makes them strong as a brand....or they dont like it.

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And that iconic bell? It will soon start showing up alone (a la the famous Nike swoosh or the Target bullseye), without the Taco Bell name attached. “The bell is really in that rarified strata brand imagery,”

From Eater. Is the bell recognizable enough to stand alone?

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8 hours ago, OMMF said:

From Eater. Is the bell recognizable enough to stand alone?

 

I think so. When I see the bell I think "Ooh, :censored:ty Mexican food that will leave me on the toilet for hours!", and I think that's how most people see it too. It's fairy recognizable.

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22 hours ago, Cujo said:

I modernized throwback would've been nice -- ala what Subway just did.

 

Former_Taco_Bell_Logo.png

 

Instant fix: find a happy medium between this groovy-as-hell font and that uninspired "millennial" font that already looks generic and dated.

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14 hours ago, Zeus89725 said:

 

I think so. When I see the bell I think "Ooh, :censored:ty Mexican food that will leave me on the toilet for hours!", and I think that's how most people see it too. It's fairy recognizable.

 

I think most people see it and think, "Cheap fast food that is filling and tastes decent enough." I've never once had a problem with Taco Bell, yet I've gotten sick from an "authentic" Mexican restaurant. :censored: can happen anywhere. The whole joke of "Taco Bell is gross and gives you the :censored:s" is tired, and is reaching Nickelback levels of ridiculousness. If people enjoy it, let them enjoy it.

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5 hours ago, burgundy said:

 

I think most people see it and think, "Cheap fast food that is filling and tastes decent enough." I've never once had a problem with Taco Bell, yet I've gotten sick from an "authentic" Mexican restaurant. :censored: can happen anywhere. The whole joke of "Taco Bell is gross and gives you the :censored:s" is tired, and is reaching Nickelback levels of ridiculousness. If people enjoy it, let them enjoy it.

 

I'm glad you enjoy Taco Bell, but I don't. Every time I go I end up with a digestive issue.

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