mcrosby Posted December 13, 2016 Share Posted December 13, 2016 I've been working on a logo for my cousin's studio. She makes beautiful reclaimed wood (not pallet wood, that bubble burst a few years ago) art and has been more successful than she could have ever imagined. I was hoping to make her a logo that looked crisp, fitting of her artisanal style, and not something that would qualify as a hipster logo. Here's where we are currently. Let me know what you think. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
kroywen Posted December 13, 2016 Share Posted December 13, 2016 Really good work. I'd go with the first - I prefer the thin line weights, and they complement the wordmark better. Link to comment Share on other sites More sharing options...
CreamSoda Posted December 13, 2016 Share Posted December 13, 2016 I am offended that you said the pallet wood bubble bursted. That is a lie! Link to comment Share on other sites More sharing options...
DTConcepts Posted December 14, 2016 Share Posted December 14, 2016 A few things: Reclaimed wood is a hipster trend! As a pseudo-hipster, I can say that with certainty! Embrace it with a hipster logo! Second, her work is really good! I'd buy it if I had the money. The logos you have are good. If I had to choose one, I'd probably choose the first one from a more hipster-y perspective. I'd choose the second one over personal preference. Lastly, I think the "Eleventy One" wordmark would look better without the three number 1s making up the E. It's really clever, but just a personal preference, again. Other than those few nitpicks, what you have here is really good! "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
mcrosby Posted December 14, 2016 Author Share Posted December 14, 2016 57 minutes ago, CreamSoda said: I am offended that you said the pallet wood bubble bursted. That is a lie! Okay maybe it hasn't bursted yet, but decades from now we'll know what year photos were taken by the amount of pallet wood and undercut haircuts. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
mcrosby Posted December 14, 2016 Author Share Posted December 14, 2016 Thanks @kroywen and @Zeus89725! Here's another idea for the wordmark. Opinions on the direction of the cut in the O would be great. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
CS85 Posted December 15, 2016 Share Posted December 15, 2016 I think there's a huge missed opportunity here for using the negative space between the 3 lines to form the shape of an 11 but that's just me. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
ZionEagle Posted December 17, 2016 Share Posted December 17, 2016 Man, your cousin does an awesome job! And those logos really compliment her work style. Great job as usual "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
Mings Posted December 17, 2016 Share Posted December 17, 2016 I'm just going to throw some shade on that name. It sounds like a cutesy graphic design place, not an artist. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted December 18, 2016 Share Posted December 18, 2016 i preferred the the heavier line weight for the icon. with the thinner, i think the details of it will disappear a bit at smaller sizes and on textures (as you used it the first time. i imagine this being burned into the wood). its a good logo, but i dont think you need to repeat any of the ideas in the wordmark, like the variation of it in the E or the O. but, if you want to tie it into the wordmark, i would recommend making the E the same as whatever the icon is. don't have one turned 45 degrees and the other not. when you separate the two it's going to look off and people won't really be sure how it's supposed to be oriented. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
LAWeaver Posted December 18, 2016 Share Posted December 18, 2016 I'll have to agree with @BrandMooreArt in regards to the thicker mark being the better of the two. It just seems to stand out better and appears stronger. I'll also echo @CS85's comment that adding an 11 in the negative space has the potential to look great. As for the lettering, the O's cut doesn't bother me as much as how the E looks. To me it looks like a shadow of some sort. Not sure if that was intentional, but it feels disconnected from the rest of the lettering. I'd make a stencil E similar to the rest of the lettering you've used this far. Great start, though! Can't wait to see the finished product. @loganaweaver - Twitter / @loganaweaver - Instagram / Nike Vapor Untouchable Football Template / Logan's Logos Link to comment Share on other sites More sharing options...
BBTV Posted December 19, 2016 Share Posted December 19, 2016 Are the half serifs on the first two 1s there to make the 111 also be an E? If yes, it's really not obvious and the only way I knew is because I was so puzzled by why the two 1s were different than the 3rd. If that's the case I think it would be better with just more normal-looking 1s. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
infrared41 Posted December 19, 2016 Share Posted December 19, 2016 Totally unrelated, but I'm digging the Vox amp in the pictures from her studio. I'm guessing it's an AC15. Looks a little small to be an AC30 but it's hard to tell in the pictures. (Tell her to lose that sticker or whatever it is on the screen. It kills the look of the amp) Anyway, I like the first version your logo. Link to comment Share on other sites More sharing options...
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