8993 Posted December 24, 2016 Share Posted December 24, 2016 Old logo: New logo: Old vs. new logo and packaging: 2 Link to comment Share on other sites More sharing options...
DTConcepts Posted December 25, 2016 Share Posted December 25, 2016 Upgrade. More modern, and somehow, more classic at the same time. I like it. Link to comment Share on other sites More sharing options...
kroywen Posted December 25, 2016 Share Posted December 25, 2016 Huge upgrade. That "E" is beautiful. Link to comment Share on other sites More sharing options...
ZionEagle Posted December 25, 2016 Share Posted December 25, 2016 I love how they made their brand more sophisticated. Kudos to them. Link to comment Share on other sites More sharing options...
KittSmith_95 Posted December 26, 2016 Share Posted December 26, 2016 Gorgeous. The E is beautiful, the look feels nice & the packaging works. Link to comment Share on other sites More sharing options...
CS85 Posted December 27, 2016 Share Posted December 27, 2016 Infinitely better. Link to comment Share on other sites More sharing options...
CreamSoda Posted December 28, 2016 Share Posted December 28, 2016 Much better! I have never seen this brand before but really like the new identity. The one part that does bug me, however, is the "w" in Edwards. Seems to be leaning forward way too much. Link to comment Share on other sites More sharing options...
Dynasty Posted December 28, 2016 Share Posted December 28, 2016 I saw these at the store yesterday; it took me while to remember what they use to look like. Great update! Link to comment Share on other sites More sharing options...
mfatty500 Posted December 29, 2016 Share Posted December 29, 2016 Looks like they based it off of the font Tartine Script Link to comment Share on other sites More sharing options...
CS85 Posted December 29, 2016 Share Posted December 29, 2016 55 minutes ago, mfatty500 said: Looks like they based it off of the font Tartine Script Very close. The E, R, and S are custom, but otherwise that looks like Tartine. Link to comment Share on other sites More sharing options...
Morgan33 Posted December 29, 2016 Share Posted December 29, 2016 The script is beautiful, the oversized circle is odd. Shrink it down a bit and they'd really have something. They should also lose the drop-shadow. Link to comment Share on other sites More sharing options...
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