8993 75 Posted December 24, 2016 Old logo: New logo: Old vs. new logo and packaging: 2 Share this post Link to post Share on other sites
DTConcepts 2,116 Posted December 25, 2016 Upgrade. More modern, and somehow, more classic at the same time. I like it. 0 Share this post Link to post Share on other sites
kroywen 2,280 Posted December 25, 2016 Huge upgrade. That "E" is beautiful. 0 Share this post Link to post Share on other sites
ZionEagle 583 Posted December 25, 2016 I love how they made their brand more sophisticated. Kudos to them. 0 Share this post Link to post Share on other sites
KittSmith_95 1,211 Posted December 26, 2016 Gorgeous. The E is beautiful, the look feels nice & the packaging works. 0 Share this post Link to post Share on other sites
CS85 10,595 Posted December 27, 2016 Infinitely better. 0 Share this post Link to post Share on other sites
CreamSoda 2,229 Posted December 28, 2016 Much better! I have never seen this brand before but really like the new identity. The one part that does bug me, however, is the "w" in Edwards. Seems to be leaning forward way too much. 0 Share this post Link to post Share on other sites
Dynasty 2,410 Posted December 28, 2016 I saw these at the store yesterday; it took me while to remember what they use to look like. Great update! 0 Share this post Link to post Share on other sites
mfatty500 3 Posted December 29, 2016 Looks like they based it off of the font Tartine Script 0 Share this post Link to post Share on other sites
CS85 10,595 Posted December 29, 2016 55 minutes ago, mfatty500 said: Looks like they based it off of the font Tartine Script Very close. The E, R, and S are custom, but otherwise that looks like Tartine. 0 Share this post Link to post Share on other sites
Morgan33 4,109 Posted December 29, 2016 The script is beautiful, the oversized circle is odd. Shrink it down a bit and they'd really have something. They should also lose the drop-shadow. 0 Share this post Link to post Share on other sites
