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James Madison University, an FCS team in Virginia, has refreshed their logos to flatten them out a bit. No major changes, but just some updates to bring them into 2017.

 

Old: JMU-letter-logo-RGB.jpg     New: JMU_FulClr_WhtBG_01.jpg

 

Old: download.png         New: DukeDogHeadL_FulClr_WhtBG_01_01.jpg

 

They have also debuted some new wordmarks, in addition to the JMU logo released above:

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image_handler (1).png                  image_handler (2).png

 

 

 

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I like the removal of the black. I like the update. 

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that crown as a partial logo or standalone tertiary logo would be sharp as well, although Old Dominion has some crown imagery as well - but i think it's different enough to stand alone and support their brand

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53 minutes ago, 8993 said:

Old: download.png         New: DukeDogHeadL_FulClr_WhtBG_01_01.jpg

 

This is a great update.  Keeps the unmistakeable spirit of the original while removing unnecessary details.  

 

They didn't need the black, and they didn't need two outlines around the logo.  Fantastic job. 

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Count me as a fan of the bevel. As I commented on their facebook, the new marks just look like any other 'modernized' wordmark. I used to mess around with the JMU to remove the black, so I don't mind that, I'm just feeling like the new letters leave more to be desired. 

 

With that said, I love the new Duke Dog logos.

 

Here's a link to the page for more information.

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3 hours ago, Gothamite said:

 

This is a great update.  Keeps the unmistakeable spirit of the original while removing unnecessary details.  

 

They didn't need the black, and they didn't need two outlines around the logo.  Fantastic job. 

 

 

I actually think they could lose the gold outline.

 

hg9mgEo.png

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1 hour ago, CreamSoda said:

 

 

I actually think they could lose the gold outline.

 

hg9mgEo.png

 

My only concern with that is that I presume they'll often put this logo on a purple background.  The gold is needed to separate it from any dark background.

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I really like it. The only thing I liked a bit better on the old one was the whites of the eyes, but maybe they didn't want that small of a detail for certain applications.

 

U1cx9md.jpg

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Here's a look at the new Duke Dog logo on the white helmets, which presumably JMU will be wearing in the national championship game on Saturday. Gotta say, I really the way it looks.

JPEG_20170105_164736.jpg

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3 hours ago, rohlfyboy said:

Here's a look at the new Duke Dog logo on the white helmets, which presumably JMU will be wearing in the national championship game on Saturday. Gotta say, I really the way it looks.

JPEG_20170105_164736.jpg

On a white background, the gold outline is unnecessary.

 

That said, the update is stellar. The removal of the black is awesome. Even better is the addition of the gold on the "headpiece" of the crown, as it accentuates it even more. The new wordmarks, though, are boring as hell.

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really masterful work here. i imagine the school has to be thrilled with the updated package. the bulldog logo is the same logo, but better. even a lot of the flaws (bottom teeth floating on the lips / oddly shaped nose. etc) were kept in place so it doesn't feel like a brand new mark. 

 

this kind of "clean up" work is much harder than it looks but when it goes right, it looks fantastic. 

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it looks like them simply changed the purple to gold and the black to purple.. obviously there was some solid clean-up work done as well, but you could get reasonably close to the finished product by simply making those color changes

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1 hour ago, BrandMooreArt said:

this kind of "clean up" work is much harder than it looks but when it goes right, it looks fantastic. 

 

You ain't lying. Always much harder.

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I hope they lose their black uni's too.

 

Those helmets need a better tape job on those stripes, LOL.

 

Good football team, I hope they win the Chipper on Saturday.  Beat the crap outta my alma mater, U of Delaware, this season.

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