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USL | Austin Aztex FC Identity Rebrand


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This is another soccer club rebrand – hadn't done that in a while! It's the Austin Aztex, a team which had a couple of overhauls in the past years. My mark contains mostly angular shapes (except for the shield): a traditional Aztec pattern and a blocky serif typeface. The colors remain the same: navy, gold, gray and white. The letters "A", "T" and "X" are bigger, like in the current logo because ATX is the abbreviation for Austin, Texas.

 

Link to the current mark: http://www.sportslogos.net/logos/view/523040602015/Austin_Aztex/2015/Primary_Logo

 

 

 

 

 

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Never argue with an idiot! They will only bring you down to their level and beat you with experience.––George Carlin

 

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