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USL | Austin Aztex FC Identity Rebrand

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This is another soccer club rebrand – hadn't done that in a while! It's the Austin Aztex, a team which had a couple of overhauls in the past years. My mark contains mostly angular shapes (except for the shield): a traditional Aztec pattern and a blocky serif typeface. The colors remain the same: navy, gold, gray and white. The letters "A", "T" and "X" are bigger, like in the current logo because ATX is the abbreviation for Austin, Texas.

 

Link to the current mark: http://www.sportslogos.net/logos/view/523040602015/Austin_Aztex/2015/Primary_Logo

 

 

 

 

 

Austin%20Aztex%20primary%20logo%20presen

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You always do such a great job with redesigning logos and this one is no exception. Real classy and sharp, I think it would look great on a kit as well. The only thing I think is not necessary is the grey shadow on the Aztex script, but maybe that's just me. Keep it up man!

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This is another great concept executed flawlessly. It does give me an Aztec-y vibe, and I like it.

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Nice

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