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Syracuse University's "rediscovered" typeface


Waffles

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My alma mater released this video telling the story of researching and developing the typeface they're using as part of their rebranding, which was revived from the archives of legendary typeface designer Frederic Goudy.

Even if you don't have any connection to the university or graphic design, it's a great look at a thoughtful, thorough creative process that honors a great contributor to the field of type, and his connection to the client.

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I like it a lot. It's a lot better than the sans-serif they've been using for... well, I think going as far back as when I was applying there and all the way through my time there to today. Gives SU a unique look and I think also works better for the university's brand with it being an older, northeastern, private school

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