Go Red Sox! Posted February 11, 2017 Share Posted February 11, 2017 Here's my latest rebrand of an American Hockey League team, the Chicago Wolves. They're still using their first logo from 1994/95 and it's not a beauty. It's mainly black and silver-gray, so to me it's missing color, the uniform colors. It's definitely iconic for die-hard Wolves fans which I understand, but I decided to give this team a new, simple and modern look. So: gone is the wolf head with the oversized puck and the hockey stick. The new wolf is a howling one. Simply because I love wolves and to me the sound they make is the sound of nature, freedom and pure wilderness! The team colors are mostly untouched. Pantone Silver 877 C was replaced with Cool Gray 10 C and Pantone Burgundy is a notch lighter than in their current mark. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
dwertman Posted February 11, 2017 Share Posted February 11, 2017 I really really like that, for some reason the bottom of his mouth looks a bit off to me, but it may be just me lol, but all told awesome job and an amazing update Kings Cross AFC -BIP, Winnipeg Falcons - TNFF, St. Louis Archers - MLF Link to comment Share on other sites More sharing options...
PackerFan98 Posted February 11, 2017 Share Posted February 11, 2017 I would love to see the Wolves go with these logos. Great job Link to comment Share on other sites More sharing options...
OhioSportsMan61 Posted February 11, 2017 Share Posted February 11, 2017 All are very nice marks! My Behance Portfolio --- Follow @Steinosaur19 Link to comment Share on other sites More sharing options...
Broncoboy7 Posted February 11, 2017 Share Posted February 11, 2017 Considering the logo they have now, this is a really good improvement. Great job! Link to comment Share on other sites More sharing options...
jujubeans Posted February 11, 2017 Share Posted February 11, 2017 Think the little bite out of the roundel on the primary from the stroke on the tail looks weird. I'd close it. Alternate logo with the footprint is a bit generic. Link to comment Share on other sites More sharing options...
brewersbaseball4life Posted February 11, 2017 Share Posted February 11, 2017 I absolutely love the use of the Chicago star, but it just doesn't work with the secondary logo (the C). I'd think about removing it and adding it to the paw logo. Overall though, it's a really great looking redesign. Link to comment Share on other sites More sharing options...
Big Yellow Flag Posted February 12, 2017 Share Posted February 12, 2017 I love this, except for the alternate (with the howling wolf and the star). The star just seems to be... floating, like it's a completely separate mark. I'd try something more like what I made in five seconds (see below, hope you don't mind my mocking it up), using a bigger star in the background as opposed to a smaller one above it, making the whole thing one cohesive image as opposed to a star and a wolf. I know it's the wrong six pointed star, I just wanted to show what I meant Link to comment Share on other sites More sharing options...
Go Red Sox! Posted February 12, 2017 Author Share Posted February 12, 2017 Thanks for all your comments, guys. Before I will reply to your comments, here are two new secondary logo drafts (A and C). Which mark is your favorite one? “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted February 12, 2017 Author Share Posted February 12, 2017 20 hours ago, brewersbaseball4life said: I absolutely love the use of the Chicago star, but it just doesn't work with the secondary logo (the C). I'd think about removing it and adding it to the paw logo. Overall though, it's a really great looking redesign. Thanks brewersbaseball4life. Just posted two more "C" using the star(s). “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
H11K Posted February 12, 2017 Share Posted February 12, 2017 I think that most recent C logo with the star in the center of the side line, is fantastic. Keeps the symmetry in tact. Link to comment Share on other sites More sharing options...
T-ROY Posted February 12, 2017 Share Posted February 12, 2017 A. The logo itself is too similar to the Cleveland Indians logo and it helps stray from that identity. Link to comment Share on other sites More sharing options...
jujubeans Posted February 13, 2017 Share Posted February 13, 2017 I like C with the 4 stars mirroring the Chicago flag, but agree that it probably looks too similar to the Indians. Link to comment Share on other sites More sharing options...
SFGiants58 Posted February 13, 2017 Share Posted February 13, 2017 I'd go with option A, as it's well-balanced and incorporates the gold color. MLB: Project 32 (Complete), MLB: The Defunct Saga (Complete) Link to comment Share on other sites More sharing options...
Big Yellow Flag Posted February 13, 2017 Share Posted February 13, 2017 I'd go with A. I can't explain why, it just looks the best. I know that's not helpful, sorry. Link to comment Share on other sites More sharing options...
OliverP Posted February 13, 2017 Share Posted February 13, 2017 A looks the best IMO, it looks the most balanced out of all 3. Great job on the whole identity, I'd work a bit more on the wolf's head, something feels off about it. Other than that, its super solid. Dribbble Behance Link to comment Share on other sites More sharing options...
PackerFan98 Posted February 13, 2017 Share Posted February 13, 2017 I would go with option A.The star is well incorporated. You could then use option C as the captains patch. Link to comment Share on other sites More sharing options...
JMtexan09 Posted February 13, 2017 Share Posted February 13, 2017 44 minutes ago, PackerFan98 said: I would go with option A.The star is well incorporated. You could then use option C as the captains patch. that you could do the alternates' A badge with 4 stars in the side same as design C which I liked the best FEAR THE FROG! LET'S GO TCU!! Link to comment Share on other sites More sharing options...
LAWeaver Posted February 13, 2017 Share Posted February 13, 2017 Another job well done, Red Sox, as always. I would go with the third option for the C. I'm not seeing the similarity to the Indians at all. This has stars, no serif, different colors, and two outlines, while the Indians don't even use a single outline. I think you'd be better off with with option C. I'm really digging that primary mark, though. Is that a custom font? @loganaweaver - Twitter / @loganaweaver - Instagram / Nike Vapor Untouchable Football Template / Logan's Logos Link to comment Share on other sites More sharing options...
Go Red Sox! Posted February 14, 2017 Author Share Posted February 14, 2017 Thanks for your comments, guys. Took me a little longer this time to respond. I decided to pick secondary mark draft A, although C is my favorite one. Why? Firstly, I do agree that there is some similarity with the block C the Indians have been using as their primary mark (although my mark has a different coloration, plus a stroke, different block C). But the NFL's Captain's patch is also a C with four stars, regardless of how it's designed. Too many similarities at once which I didn't like, that's why my winner is draft A. I also edited the wolf's lower part of the snout, making the white part more prominent. By the way: Is the "W" (for Wolves) in the wolf's tail even too subtle, not prominent enough? Just asking because nobody has mentioned it yet. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
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