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Flying J Logo question


Sport Billy
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2 hours ago, Sport Billy said:

Am I missing something here?

 

Why is the triangular wing part not centered on the J?

If this is supposed to be capable of flight, wouldn't the wing need to be centered?

Sorry, just one of those little things that bother you when you see a logo.

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I guess because it's centred in the circle.

 

The only ways to make the wing centred both on the J and in the circle would be:

 

a ) to move the J's upstroke a few degrees to the left -- but then it wouldn't bisect the circle

 

b ) to make the J straight vertical -- but then it wouldn't visually represent a jet taking off.

 

So the design we see probably represents the best way to marry disparate goals.

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On 2/26/2017 at 11:00 AM, Ferdinand Cesarano said:

 

I guess because it's centred in the circle.

 

The only ways to make the wing centred both on the J and in the circle would be:

 

a ) to move the J's upstroke a few degrees to the left -- but then it wouldn't bisect the circle

 

b ) to make the J straight vertical -- but then it wouldn't visually represent a jet taking off.

 

So the design we see probably represents the best way to marry disparate goals.

If marrying disparate goals leads to a design that offends the eye, maybe one of the goals needs to be changed

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