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University of Texas Longhorns Logo Concept


hettinger_rl

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I'm guessing I'll catch some flack for this but, I'm tweaking the "un-tweak...able." I'm a fan of the Texas's current look, however a few things have bothered me. It looks a bit flat and the shape of the horns looks off (especially compared to Bevo). So I went in and fleshed out the animal.In doing this I added a color... cream to the look.

LonghornA2p.pngLonghornA3p.png

I feel like I've always associated cream color with UT but I can't place it... Anyway, I did a flat version too for all those fans that would have to breathe into a paper bag if they dropped that all together:

 

Longhorn1ap.pngLonghorn1bp.png

 

Here are some reference images:

Bevo2.jpgBevo1.jpg

Untitled.pngUntitled1.png

2014Event7_Medal.pngEvent5_Medal.pngSDLureFT1L2.pngwb9iz8.jpg

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18 minutes ago, panthers_2012 said:

The only think I don't like is the T in the animal logo. To me, it looks weird and misplaced. I like both logos but I would like to see the animal one with no T on it. 

 

14 minutes ago, ItDoesntMatter said:

I would agree that the T seems too obvious and overstated. Maybe if you made it a little smaller, thinner, etc. it would work better. Otherwise, this looks really good. I think the cream works well for Texas.

Should it be blank?

Longhorn3ap.png

Or would a star be too cliche?

Longhorn2a1p.pngLonghorn2bp.png

2014Event7_Medal.pngEvent5_Medal.pngSDLureFT1L2.pngwb9iz8.jpg

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I think you could make the T work if it was more of a shape and less of a block letter, if that makes sense. Kinda like that patch of white on Bevo's forehead. I don't like the star at all, but I do think it looks good blank and it might sit better with people if it was simpler and didn't have as much going on.

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I entered this thread expecting to have to explain that Texas' mark does not need messing with and works well as is. While I still believe that statement, I think your work shows that you know that as well, but have done a wonderful job in creating a mark that is a very elegant modernization of a classic logo. Job well done.

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