Whitney Posted March 21, 2017 Share Posted March 21, 2017 I was discussing with a coworker how we loved the old Utah Jazz logo and together we came up with the attachment below. Something old, something new! Link to comment Share on other sites More sharing options...
coco1997 Posted March 21, 2017 Share Posted March 21, 2017 This should probably go in the Concepts forum. Link to comment Share on other sites More sharing options...
daniel75 Posted March 21, 2017 Share Posted March 21, 2017 Holy crap. Link to comment Share on other sites More sharing options...
Whitney Posted March 21, 2017 Author Share Posted March 21, 2017 10 minutes ago, coco1997 said: This should probably go in the Concepts forum. Thank you for the suggestion. I'll get it posted there as well! Link to comment Share on other sites More sharing options...
Cujo Posted March 21, 2017 Share Posted March 21, 2017 Link to comment Share on other sites More sharing options...
JazzSpazz Posted March 21, 2017 Share Posted March 21, 2017 Turned out great! Thanks Whitney! Link to comment Share on other sites More sharing options...
Whitney Posted March 21, 2017 Author Share Posted March 21, 2017 Just now, JazzSpazz said: Turned out great! Thanks Whitney! Thanks for brainstorming! You're great Link to comment Share on other sites More sharing options...
dmhtfld Posted March 21, 2017 Share Posted March 21, 2017 Try minimizing the amount of colors used in the logo. There are currently 6 different colors, most logos only contain around 3. Also the outer glow around "Jazz" just isnt working. Link to comment Share on other sites More sharing options...
Whitney Posted March 21, 2017 Author Share Posted March 21, 2017 2 minutes ago, dmhtfld said: Try minimizing the amount of colors used in the logo. There are currently 6 different colors, most logos only contain around 3. Also the outer glow around "Jazz" just isnt working. It was too dark without the glow on Jazz. Thank you for the suggestions, I'll see what I can do. Link to comment Share on other sites More sharing options...
Whittier S Posted March 21, 2017 Share Posted March 21, 2017 Try an outline instead of the glow. Out of curiosity, maybe realign the channels of the basketball so they follow the flow of the wordmark? Link to comment Share on other sites More sharing options...
Discrim Posted March 22, 2017 Share Posted March 22, 2017 Welcome to the boards...I loved the mountain jerseys. I like the classic J-note. I think they could be integrated together. Honestly, though...something like this needs to be given more thought than just slapping the current logo over the old one. (Don't worry about it too much...the first concept I ever posted was a piece of crap on its own merits, nevermind what I can do now, I was just too green to realize it at the time) First on my list, were I doing this, would be to grab a pencil and start sketching. Step 2 would be to decide whether I was using navy or purple. One or the other, not both. A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
Whitney Posted March 22, 2017 Author Share Posted March 22, 2017 I took the advice given of less colors and less soft edges. Here's my second design. Advice? Link to comment Share on other sites More sharing options...
Whitney Posted March 22, 2017 Author Share Posted March 22, 2017 Thanks, we just slapped it together to get a general idea. I have my second edition loaded now. Link to comment Share on other sites More sharing options...
CodeG Posted March 22, 2017 Share Posted March 22, 2017 The inner part of the logo just feels a little busy, I think it's the slight basketball within the mountains along with another basketball in the J-note. Maybe get rid of the lines on the mountains and it might work a bit better. Also as a side note, the colors seem a bit unbalanced. But I'm not a big basketball fan so I dont know what colors they are also welcome to the boards Link to comment Share on other sites More sharing options...
CodeG Posted March 22, 2017 Share Posted March 22, 2017 Much better, I'm not very fond of the font for "UTAH" "BASKETBALL". I can't believe I'm actually saying this, but a block/sport font bight actually work better Link to comment Share on other sites More sharing options...
Whitney Posted March 22, 2017 Author Share Posted March 22, 2017 3 minutes ago, CodeG said: The inner part of the logo just feels a little busy, I think it's the slight basketball within the mountains along with another basketball in the J-note. Maybe get rid of the lines on the mountains and it might work a bit better. Also as a side note, the colors seem a bit unbalanced. But I'm not a big basketball fan so I dont know what colors they are also welcome to the boards Thanks for the welcome. Link to comment Share on other sites More sharing options...
Whitney Posted March 22, 2017 Author Share Posted March 22, 2017 4 minutes ago, CodeG said: Much better, I'm not very fond of the font for "UTAH" "BASKETBALL". I can't believe I'm actually saying this, but a block/sport font bight actually work better Thank you. I wasn't sure on the font either. Can't find one that I super love. Link to comment Share on other sites More sharing options...
Whittier S Posted March 22, 2017 Share Posted March 22, 2017 It's improving. The glow is still doing you no favors. Remember that sports logos have to reproduce in multiple media. For instance, the problem with the old Tampa Bay Devil Rays logo was that you can't really convey a gradient in embroidery; it ends up stripes. Also, part of the mountain is sticking below the "flag" of the J-note, which is jarring and awkward. It looks like you're using some pretty basic software, just judging from some of the pixelated artifacts in the image, as well as your narrative for its development. If you want to get more serious about graphic design without going full-on professional, I recommend downloading Inkscape, because it's free and has a built-in tutorial. In the meantime, you might need to create a "mask" to cover the parts of the mountain sticking out. Link to comment Share on other sites More sharing options...
Whitney Posted March 22, 2017 Author Share Posted March 22, 2017 Here is the adjusted mountain and no glow. Link to comment Share on other sites More sharing options...
Whitney Posted March 22, 2017 Author Share Posted March 22, 2017 3 minutes ago, Whitney said: Here is the adjusted mountain and no glow. Nope I lied, posted the wrong one Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.