Ben in LA

Las Vegas Raiders Brand Discussion

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Thoughts on the move and branding...

 

First of all, the move of this (or any) NFL team to Las Vegas to me just seems/feels wrong.  I get that it is a growing area, burgeoning metropolis, yada yada, but for goodness sake they were JUST awarded an NHL hockey team and became a "major league city".  Charlotte was the big up-and coming metro area in the late 1980s, was awarded the Hornets in 1987 (who began play in 1988).   After the NFL saw their success at the gate and among fans, they couldn't wait to get in there, awarding the Panthers franchise in 1993 to begin play in 1995.  At least there was a "gap" in between.  The current situation seems to be Las Vegas entering the big time all at once... probably not so good for the NHL either-- NFL stealing their thunder and all. 

 

To me the Raiders should be in California, where they have spent the last  56 years.  Either Oakland or LA, either one is good.

 

But another thing that slightly bugs me is the Raider's nautical pirate imagery being shipped off to the desert.   It worked great in Oakland, which is on San Francisco Bay, and to some degree Los Angeles, which is on the Pacific Ocean.  The California coast even has a brief history of its own pirates/raiders  and even had noted corsair/privateer Sir Francis Drake land there.  So in my mind, it fits, just like Buccaneers fits in perfectly with Tampa Bay (and had fit in perfectly with New Orleans in the ABA). 

 

Now, the name "Raider" can have just about anything to interpret it and have just about anything visually attached to it-- a pirate, a Viking, a cavalry raider on horseback, a knight, an Indian warrior, or even Texas Tech's weird looking Zorro character (that always seemed stupid to me; he's a Red Raider, yet he-- and Texas Tech half of the time-- is always dressed primarily in BLACK).   But the NFL Raiders have a now-iconic image of what is obviously a pirate, with an eye-patch and crossed pirate swords. They'll never change that. To me, that doesn't translate to the casinos and desert of  Las Vegas.

 

Now, some of you may say, "well, what about the Pittsburgh Pirates-- they are nowhere near the sea coast". We all know that nickname came up YEARS ago organically as an insult-- the club was accused of "pirating" a player by the then-Philadelphia Athletics. The Pittsburgh team kind of liked the nickname which was eventually adopted as Pittsburgh's official team nickname.

 

I guess if it comes to it, I can try and convince myself that the logo icon is now a rugged desert cavalry raider who lost an eye in battle many years ago.  And for some reason, like his pirate predecessor, he's wearing a football helmet.

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Frankly given the Raiders history of branding after the two previous moves I expect no change in branding at all. The "Raiders" brand is not intimately tied to Oakland just as it wasn't tied to Los Angeles before it or Oakland before that. It'll be moved part and parcel to Las Vegas with only the simple change of the name of the city. Nothing more.

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I agree that no change is the way to go.

 

If they did want to change something though I wouldn't mind seeing an accent of gold added to the majority silver/black. Aside from neon, my mind's eye sees LV colors as black, gold, silver. 

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43 minutes ago, hawk36 said:

I agree that no change is the way to go.

 

If they did want to change something though I wouldn't mind seeing an accent of gold added to the majority silver/black. Aside from neon, my mind's eye sees LV colors as black, gold, silver. 

 

While aesthetically that's not a terrible idea. I just don't see them doing it. The Raiders are Silver and Black, their fans bleed it, their former owner wore almost nothing but it, that's just who they are.

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I wish they would add old gold to their pallet, a la Colorado Buffaloes. I love the white, black, silver, gold look. But that would require New Orleans to make their secondary color white instead of black, and their tertiary color black, in my version of the NFL.

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The Raiders franchise has been stuck in the 1970's forever.  You have a better chance of getting hit by a meteor then seeing anything ever change with the Oakland/Los Angelas/Oakland/Las Vegas Raiduzz and their "look".  Not that they really need to but they are stuck with the past, whether good or bad.

 

Remember these are the Davis's we are talking about.  Total clowns running a franchise.

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2 minutes ago, dennisbergan said:

Remember these are the Davis's we are talking about.  Total clowns running a franchise.

 

Clowns, yes. But keeping their look intact has never been a clown move.

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Excuse me for being unformed here but I've never had the pleasure (or nonpleasure, HEHE) of being to Vegas. I always thought that it was a city in the middle of a desert and mostly made up of tourists. First, from a football point of view, I always thought they were afraid to have a team in Vegas because of sports betting and second, I can think of 4 or 5 other cities that hockey would flourish in. I guess my real question is...does Vegas have enough residents to create a stagnant fan base? 

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24 minutes ago, joekono said:

Excuse me for being unformed here but I've never had the pleasure (or nonpleasure, HEHE) of being to Vegas. I always thought that it was a city in the middle of a desert and mostly made up of tourists. First, from a football point of view, I always thought they were afraid to have a team in Vegas because of sports betting and second, I can think of 4 or 5 other cities that hockey would flourish in. I guess my real question is...does Vegas have enough residents to create a stagnant fan base? 

 

Actually Vegas has almost 2 million permanent residents in it's metro area. So there's a solid base on which to build. For the NFL for example they're bigger than Nashville's metro for example or Jacksonville's.

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bosrs1, Thanks for the info. At least I can make some sense out of this Vegas move and expansion team.

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A very Unique business model - with vacation packages for fans (often the visiting team) to have a Vegas weekend with game tickets.  Casino owned luxury boxes for high rollers.  This will supplement a local fan base. 

 

The Raiders are enough of a national brand that no uni changes are needed (or wanted) at all.  I think an alt look with silver numbers is a fine 3rd jersey. I would like to see it paired with alternate white pants with black and silver trim.   I could see some gold mixed into some marketing materials.   

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Too bad the Raiders didn't move to Vegas before the Golden Knights unveiled their logo. The Raider's Pirate could have worn the Spartan helmet and gave the NHL team a decent logo with a cool tie in.

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4 hours ago, dennisbergan said:

The Raiders franchise has been stuck in the 1970's forever.  You have a better chance of getting hit by a meteor then seeing anything ever change with the Oakland/Los Angelas/Oakland/Las Vegas Raiduzz and their "look".  Not that they really need to but they are stuck with the past, whether good or bad.

 

Remember these are the Davis's we are talking about.  Total clowns running a franchise.

 

 

???? umm...

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Chargers move: this is a disgrace, I can't believe this, I feel so bad for you guys, I know L.A. doesn't even want them, we're all with you

Raiders move: aw yeah road trip vegas baby wooooo

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1 hour ago, the admiral said:

Chargers move: this is a disgrace, I can't believe this, I feel so bad for you guys, I know L.A. doesn't even want them, we're all with you

Raiders move: aw yeah road trip vegas baby wooooo

Mostly because fans realize that at least with respect to the Rams moving to LA, that it was 'righting a wrong'. And most fans that understand that, know that the Raiders moving from LA back to Oakland wasn't a good idea. The NFL was against it, but Davis was using it as leverage to get a new venue in LA, and though Oakland would bend over backwards once he returned. They didn't. And the fanbase in Oakland just isn't strong enough.

 

But, the Chargers move was like the Browns or Oilers moving. Or the Rams moving from LA to STL. It's 'only about money' in the worst way. You can feel bad for St. Louis fans (and I do), but even the Rams 'stole' the team from LA. If the Ravens moved to San Antonio ten years from now, nobody would REALLY feel that bad about Baltimore fans getting shafted after the moral gymnastics needed to excuse rooting for the displaced Browns franchise.

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If they really wanted to "right a wrong," they'd have moved the Rams back to Cleveland, their actual home. Moving them back to LA was all about money, plain and simple.

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27 minutes ago, Lights Out said:

If they really wanted to "right a wrong," they'd have moved the Rams back to Cleveland, their actual home. Moving them back to LA was all about money, plain and simple.

 

well, yea. and not wanting to play in a decrepit ass stadium. 

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5 hours ago, joekono said:

Excuse me for being unformed here but I've never had the pleasure (or nonpleasure, HEHE) of being to Vegas. I always thought that it was a city in the middle of a desert and mostly made up of tourists. First, from a football point of view, I always thought they were afraid to have a team in Vegas because of sports betting and second, I can think of 4 or 5 other cities that hockey would flourish in. I guess my real question is...does Vegas have enough residents to create a stagnant fan base? 

 

If any league could "work" in Las Vegas, it'd be the NFL, since its business model is predicated on every game being an "event".

 

Now hockey?  ROFLMAO.

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Best option for Mark Davis was to suck up his pride and work out a deal to stay in the bay area by being a tenant in Santa Clara with the 49ers.Moving to Vegas means a relocation fee to the NFL and while the Raiders have a great brand which needs no rebrand the Raiders aren't exactly flush with cash.

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It will work in Las Vegas despite the market size and the fact that a sizeable portion of those 2M metro-residents are not in the financial class that can afford NFL gamedays.

 

It's just a shame that such an important team is essentially going to be playing road games every week, even when at home.

 

The halftime shows will be great though!

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