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Seattle NHL Brand Discussion

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5 hours ago, tigerslionspistonshabs said:

The nickname list may have just gotten narrowed down a little bit. According to Steve Mattson – the Director of Operations for the New Arena at Seattle Center – the name is going to be “water-related”.

 

https://www.bardown.com/new-information-on-seattle-s-potential-name-may-eliminate-some-current-favourites-1.1223118?fbclid=IwAR06t0_ULbEwnuinnSEse0mKo_Uve8AwCGY5pZN3AMNtUlugESl5B7hK-6Q

 

Pretty sure that the Bardown staff made the same jump from the Twitter quote that Webfooter did, equating "mascot" with "team name"....

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Except that I think they meant nickname even though they said mascot. Who the hell has to get used to a mascot. 90% of the people watching from home will never see the mascot or care.

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1 hour ago, B-Rich said:

 

Pretty sure that the Bardown staff made the same jump from the Twitter quote that Webfooter did, equating "mascot" with "team name"....

If you listen to the video where Steve Mattson mentions the name is “water related”, it’s clear they are discussing the team name. 

Edited by king_mahalo

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13 hours ago, Brian in Boston said:

 

Currently?

Carolina Mudcats
Clearwater Threshers
Gwinnett Stripers
Idaho Steelheads
Jacksonville Sharks
Jupiter Hammerheads
Miami Marlins
Monterey Amberjacks
Pensacola Blue Wahoos
San Jose Barracuda
San Jose Sharks
South Carolina Stingrays
Tampa Tarpons
Toledo Walleye
White Sands Pupfish
Winnipeg Goldeyes

I meant specifically a fish, not a shark or stingray. And in the big four sports. I guess I did forget about Marlins though.

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On 10/19/2018 at 4:39 PM, andrewharrington said:

 

Not to mention the fact that it would be pretty tone-deaf to hang up anything Thunder-related in the former (and maybe future) home of the Supersonics.

The T-Birds used to play in the arena being renovated before moving to Kent

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Is there still a chance that the name could be something other than the ones they trademarked?

 

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If it wasn't for the Canucks, I would say just use this for the Sockeyes on Kelowna Rockets jerseys and be done with it. 

 

IMG_8856.JPG

 

If the Canucks would just lose the stupid orca, this would be doable.

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22 hours ago, nash61 said:

If it wasn't for the Canucks, I would say just use this for the Sockeyes on Kelowna Rockets jerseys and be done with it. 

 

IMG_8856.JPG

 

If the Canucks would just lose the stupid orca, this would be doable.

 

That's a great look if "Sockeyes" is chosen. I would change the turquoise to Kelly green and go with all-Kelly green as the primary dark colour. The whole look would be a fitting tribute to the WHL Totems(First Nations style) and Metropolitans(green & red).

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23 hours ago, nash61 said:

If it wasn't for the Canucks, I would say just use this for the Sockeyes on Kelowna Rockets jerseys and be done with it. 

 

IMG_8856.JPG

 

If the Canucks would just lose the stupid orca, this would be doable.

While I am a big fan of the indigenous  PNW art style, it doesn’t work straight up as a logo. It’s far too intricate and detailed. I think it would be a cool direction to go in, but would need to be simplified/streamlined like the Seahawks logo.

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Just include that S logo with Seattle written in it as at least an alternate and I’m good.

 

Seattle_Metropolitans_Crest.gif

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1 minute ago, Ben in LA said:

Just include that S logo with Seattle written in it as at least an alternate and I’m good.

 

Seattle_Metropolitans_Crest.gif

This will most likely happen if I had to guess.

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1 hour ago, TaylorMade said:

 

I dunno. Sounds more like a journalist stretching a few quotes into a provocative headline. I mean, she’s basing this on “buzz” and some testimony from an artist who “a while ago” talked to a group of nameless persons associated with the team?

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1 hour ago, Ice_Cap said:

Good job distinguishing yourselves from your closest geographic rival! 

 

Considering that the rival in question has re-branded several times in its 40+ year history and has toyed with rebranding again in the last ten years, I'd argue that Seattle could soon have the "indigenous" look all to itself in the not too distant future. Who knows, maybe Seattle horning in on the aesthetic will be all the incentive Vancouver needs to finally commit to a Johnny Canuck based identity. 

 

That being said, when I hear "water themed" and "indigenous art" it's difficult to imagine how a brand based on a name like Sockeyes could successfully distinguish itself from the current Canucks identity.

 

 

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1 hour ago, Thaumatrope said:

 

Considering that the rival in question has re-branded several times in its 40+ year history and has toyed with rebranding again in the last ten years, I'd argue that Seattle could soon have the "indigenous" look all to itself in the not too distant future. Who knows, maybe Seattle horning in on the aesthetic will be all the incentive Vancouver needs to finally commit to a Johnny Canuck based identity. 

 

That being said, when I hear "water themed" and "indigenous art" it's difficult to imagine how a brand based on a name like Sockeyes could successfully distinguish itself from the current Canucks identity.

 

 

Well that’s the problem. And I find adopting a look that’s remincent of your closest geographic rivals in the hope that they’ll change to be risky. Sure, maybe the Canucks go all in on Johnny Canuck. 

Maybe they don’t, though. And the Seattle Whatevers are just stuck with an off-brand Canucks identity. 

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4 minutes ago, Ice_Cap said:

Well that’s the problem. And I find adopting a look that’s remincent of your closest geographic rivals in the hope that they’ll change to be risky. Sure, maybe the Canucks go all in on Johnny Canuck. 

Maybe they don’t, though. And the Seattle Whatevers are just stuck with an off-brand Canucks identity. 

 

That's a valid concern, but I think the Seattle organization has the potential to execute an indigenous-based identity far better than Vancouver has. The fact that Vancouver has added so many logos in the past decade that fall outside that particular design aesthetic suggests to me that it's not seen as central to their brand. Yes, at the end of the day their primary is heavily influenced by indigenous design, but I think a person would be hard pressed to make the argument that they own it. 

 

Maybe a better question to ask is to what extent is the indigenous design aesthetic synonymous with Seattle? Does the community have a strong enough affinity for that aesthetic to the point that it outweighs any potential confusion and/or brand dilution that might occur with Vancouver?

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9 minutes ago, Thaumatrope said:

That's a valid concern

It’s far more than that. They’re betting another team, whom they have no control over, will change their branding. Why should the Canucks change?

 

9 minutes ago, Thaumatrope said:

Yes, at the end of the day their primary is heavily influenced by indigenous design, but I think a person would be hard pressed to make the argument that they own it. 

The Canucks are currently the only team in the NHL that used indigenous Pacific Northwest art. They own it as far as the NHL goes. Don’t be silly. 

 

9 minutes ago, Thaumatrope said:

Maybe a better question to ask is to what extent is the indigenous design aesthetic synonymous with Seattle? Does the community have a strong enough affinity for that aesthetic to the point that it outweighs any potential confusion and/or brand dilution that might occur with Vancouver?

pssst

Any claim you can make about Seattle having a connection to indigenous designs you can make about Vancouver. And Vancouver’s had their Pacific Northwest Native art-inspired logo since 1997. 

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It is silly to create a “water themed indigenous style logo” when your closest geographic rival does the exact same thing. Doesn’t exactly make good branding when you’re a new identity aping your 50 year old neighbour.

 

That said, Seattle can have the native art style for all I care as Vancouver doesn’t exactly pull it off very well. Like it’s been said maybe that’ll finally be the incentive to drop that dumb cetacean from the branding and go with Johnny or the Rink or whatever. As long as they don’t ever stray from blue and green again.

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