Jump to content

Proposed Chicago Bears Logo from 1973


uuillis

Recommended Posts

I found this in an old design book and wanted see if anyone knew anything about it.

 

58fa7d61e0f11_ScreenShot2017-04-21at5_44_15PM.thumb.png.cacf27831047ad94ce2c68cb8202f903.png

(from book)

76. The Chicago Bears, a football club. Proposed new mark. Designed in 1973 by Emil M. Cohen.

 

Digging around, 1973 was the year the team switched from the all-white wishbone C to the orange outlined one. The designer is from the Chicago area and has designed other (non-football) logos. I wonder if he did the wishbone C redesign or if this was part of a logo competition of sorts. Anyway, thought I'd share. 

 

Link to comment
Share on other sites

Way too busy to work as a logo, especially on a helmet. Like the Raiders logo and the old Vikings logo, there is too much small detail that would be lost as such a small size, making the entire logo look like a blob. Not to mention it's just incredibly dated.

 

I like their actual bear alternate logo. It's not perfect, and also probably overly detailed, but if you want an actual bear logo for the Bears, it's certainly workable.

Link to comment
Share on other sites

1 hour ago, Ferdinand Cesarano said:

 

This is great work!  Except it doesn't need the shadow.

 

Anyway, the colouring shows that this could be a logo today.

Thanks! I went back and forth on whether to adda shadow or not. I think it adds to it. Seemed a little plain without it imo.

Link to comment
Share on other sites

Thanks for the comments. The early 1970's were a weird time for design (graphic, fashion, architectural and otherwise). It definitely wouldn't work on a helmet but would look great (back then) as branding on letterhead or marketing material. I agree that it'd look great on a t-shirt which is the first thing I did when I found it. 

 

I checked out the US Trademark database to see if the team registered this. They didn't but I found these gems from that era...

 

ImageAgentProxy.gif

ImageAgentProxy-2.gif

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.