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Proposed Chicago Bears Logo from 1973


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I found this in an old design book and wanted see if anyone knew anything about it.



(from book)

76. The Chicago Bears, a football club. Proposed new mark. Designed in 1973 by Emil M. Cohen.


Digging around, 1973 was the year the team switched from the all-white wishbone C to the orange outlined one. The designer is from the Chicago area and has designed other (non-football) logos. I wonder if he did the wishbone C redesign or if this was part of a logo competition of sorts. Anyway, thought I'd share. 


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Way too busy to work as a logo, especially on a helmet. Like the Raiders logo and the old Vikings logo, there is too much small detail that would be lost as such a small size, making the entire logo look like a blob. Not to mention it's just incredibly dated.


I like their actual bear alternate logo. It's not perfect, and also probably overly detailed, but if you want an actual bear logo for the Bears, it's certainly workable.

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1 hour ago, Ferdinand Cesarano said:


This is great work!  Except it doesn't need the shadow.


Anyway, the colouring shows that this could be a logo today.

Thanks! I went back and forth on whether to adda shadow or not. I think it adds to it. Seemed a little plain without it imo.

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Thanks for the comments. The early 1970's were a weird time for design (graphic, fashion, architectural and otherwise). It definitely wouldn't work on a helmet but would look great (back then) as branding on letterhead or marketing material. I agree that it'd look great on a t-shirt which is the first thing I did when I found it. 


I checked out the US Trademark database to see if the team registered this. They didn't but I found these gems from that era...




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