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Gothamite

Packers unveil "Titletown District" logo

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The Packers are creating a year-round destination campus they're calling the "Titletown District".  And today they unveiled the logo:

 

 

Ugh.  Not cool at all.  That's embarrassing. 

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Yeah not a fan.  Two clunky T's that are only used to create field goal posts in the negative space seems un-Packer like.

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I'm guessing they wanted to avoid any Packers branding, because this looks nothing like anything else in the Packers' brand. Very strange, and rather ugly.

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It's alright. I don't think people outside the area are going to recognize it though... or even know it's meaning.

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8 hours ago, JESSEDIEBOLT said:

This is dope. Reminds me of a Saul Bass/Paul Rand logo.

It's got a 60s thing going on, which fits what the Packers are promoting, so I'm down.

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I like that you could repeat it forever. It looks like a zoomed-in architectural detail from an old building.

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6 hours ago, Sykotyk said:

tumblr_lthqpqoyKZ1qc08ab.gif

 

Yeah, I was gonna say it reminds me of the U of Tennessee Power T with a dick. 

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10 hours ago, kroywen said:

I'm guessing they wanted to avoid any Packers branding, because this looks nothing like anything else in the Packers' brand. Very strange, and rather ugly.

 

Which would be an odd choice, given that the whole point is to make Lambeau Field a year-round destination.   And considering that one of the defining features is a 30-foot reproduction of Bart Starr's Super Bowl I ring. 

 

b99561003z.1_20150820174737_000_g8mc9eep

 

 

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Titletown District? This entire project feels a smidge too ambitious. I guess it beats Jacksonville's lukewarm communal tubs.

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1 hour ago, Gothamite said:

 

Which would be an odd choice, given that the whole point is to make Lambeau Field a year-round destination.   And considering that one of the defining features is a 30-foot reproduction of Bart Starr's Super Bowl I ring. 

 

b99561003z.1_20150820174737_000_g8mc9eep

 

 

 

Is that a bridge (on the left side) for no reason whatsoever?

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9 hours ago, Sykotyk said:

tumblr_lthqpqoyKZ1qc08ab.gif

Whatever do you mean?

TitleTown1.jpg

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1 hour ago, WSU151 said:

 

Is that a bridge (on the left side) for no reason whatsoever?

 

It's clearly so you can get a better view as you look down into Vince Lombardi's gold-encrusted tomb

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The logo is awful. It reminds me of the old TBS logo, but far worse.

 

Still wondering who's gonna visit Green Bay in February.

 

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I like the idea, but not the execution. I think if the font was better/fit the Packers more, I'd like it more. 

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18 minutes ago, JWhiz96 said:

Still wondering who's gonna visit Green Bay in February.

 

People who are already in the Upper Midwest?

 

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It's terrible.  The goalpost in the negative space is clever, but the rest of it hardly reads as two Ts.

 

And don't get me started on the fact that Titletown is one word, not two, despite using two Ts to reference the name.

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