WSU151 Posted July 1, 2017 Share Posted July 1, 2017 Thought I would take this out of the College Uniforms thread, as this post is pretty much merchandise and branding. No jerseys as of yet... UA merchandise: https://shop.uclastore.com/c-882-under-armour.aspx?pagenum=1 New B on hat (not able to embed) https://shop.uclastore.com/images/Product/medium/113798.jpg Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
bowld Posted July 1, 2017 Share Posted July 1, 2017 The new B is an upgrade as it's not just a copy of the Red Sox anymore Link to comment Share on other sites More sharing options...
WSU151 Posted July 1, 2017 Author Share Posted July 1, 2017 Great shots of the workroom and the work that went into it. New number font at 00:34ish Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
EasleyK Posted July 1, 2017 Share Posted July 1, 2017 33 minutes ago, bowld said: The new B is an upgrade as it's not just a copy of the Red Sox anymore Needs to be slightly italicized so it flows with Ucla. Looks far too stiff for a cursive letter. Link to comment Share on other sites More sharing options...
EasleyK Posted July 1, 2017 Share Posted July 1, 2017 Just a slight tilt changes the entire look Link to comment Share on other sites More sharing options...
WSU151 Posted July 1, 2017 Author Share Posted July 1, 2017 I think a one letter logo needs to be more slanted to be appreciated as good italics. The change above looks like it's just bad embroidery. Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
walkerws Posted July 1, 2017 Share Posted July 1, 2017 Maybe Dennis took his look from them, but this UCLA look reminds me of UCLB in the NCFA. Especially the numbers. They're a little thick, but a nice traditional style that will compliment UCLA. Link to comment Share on other sites More sharing options...
MJWalker45 Posted July 1, 2017 Share Posted July 1, 2017 Glad to see no more black. I saw a blue lid in the video but I hope that was them looking at old helmet designs. I wonder if the UCLA stripes will be as slim as the two stripes on South Carolina. I would have loved Clarendon football numbers but that block font beats anything adidas came up with. Link to comment Share on other sites More sharing options...
dont care Posted July 1, 2017 Share Posted July 1, 2017 2 hours ago, MJWalker45 said: Glad to see no more black. I saw a blue lid in the video but I hope that was them looking at old helmet designs. I wonder if the UCLA stripes will be as slim as the two stripes on South Carolina. I would have loved Clarendon football numbers but that block font beats anything adidas came up with. I don't believe we are completely out of the BFBS woods yet. If you look to the left wall in the design room you see a lot of stripe designs incorporating black, or navy can't tell for sure. Link to comment Share on other sites More sharing options...
MJWalker45 Posted July 2, 2017 Share Posted July 2, 2017 I saw that too. That's why I'm hoping it's navy. They've been using navy -gold-navy on the aways for a while now. Link to comment Share on other sites More sharing options...
BVZ Posted July 2, 2017 Share Posted July 2, 2017 On the merchandise link posted above there is an under amour t shirt with "2017" written across it that features the football helmet. Interestingly enough, the UCLA on the helmet has the tail on the script and is featured in light blue, not navy. Of course, it's just a t shirt but I still thought it was noteworthy Link to comment Share on other sites More sharing options...
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