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UCLA by Under Armour

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The new B is an upgrade as it's not just a copy of the Red Sox anymore 

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Great shots of the workroom and the work that went into it.  New number font at 00:34ish

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33 minutes ago, bowld said:

The new B is an upgrade as it's not just a copy of the Red Sox anymore 

 

Needs to be slightly italicized so it flows with Ucla.   Looks far too stiff for a cursive letter.

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I think a one letter logo needs to be more slanted to be appreciated as good italics.  The change above looks like it's just bad embroidery.

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Maybe Dennis took his look from them, but this UCLA look reminds me of UCLB in the NCFA. Especially the numbers. They're a little thick, but a nice traditional style that will compliment UCLA. 

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 Glad to see no more black. I saw a blue lid in the video but I hope that was them looking at old helmet designs. I wonder if the UCLA stripes will be as slim as the two stripes on South Carolina.  I would have loved Clarendon football numbers but that block font beats anything adidas came up with. 

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2 hours ago, MJWalker45 said:

 Glad to see no more black. I saw a blue lid in the video but I hope that was them looking at old helmet designs. I wonder if the UCLA stripes will be as slim as the two stripes on South Carolina.  I would have loved Clarendon football numbers but that block font beats anything adidas came up with. 

I don't believe we are completely out of the BFBS woods yet. If you look to the left wall in the design room you see a lot of stripe designs incorporating black, or navy can't tell for sure.

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I saw that too. That's why I'm hoping it's navy. They've been using navy -gold-navy on the aways for a while now. 

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On the merchandise link posted above there is an under amour t shirt with "2017" written across it that features the football helmet. Interestingly enough, the UCLA on the helmet has the tail on the script and is featured in light blue, not navy. Of course, it's just a t shirt but I still thought it was noteworthy

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