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Concept for a Queens, NYC AAU Basketball Team


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I am working on a Branding Project for a design course and have chosen a fictional AAU team as my brand. Based in Queens, NYC, the team name is inspired by the geography and landmarks of the borough: "The Meadows Basketball Club". Likewise, the logo also incorporates elements from Flushing Meadows-Corona Park, namely the Unisphere-- a structure built for the 1964 World's Fair to commemorate the beginnings of the Space Age. I am still working out the typography (though I am leaning toward the font in the attached logotype). Since I haven't committed to the font yet, I haven't purchased it, which is why it is a low quality screenshot in the logotype. I am also still considering

other possible color schemes...



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