ChicagoOakland

New Oxygen Logo

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In one of the most out-of-nowhere network rebrandings I can think of, Oxygen officially transitioned from "that network for women that Oprah is involved with somehow" to "true crime network #4,020."

Old:
oxygen_logo_very_real.jpg

New:

Oxygen_Logo_RGB_Yellow_Final.png

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Reminds me of SyFy's recent update. 

 

Can't wait to start watching Dr. Phil reruns on Oxy Gen, followed by Sharknado 86: We're Not Fin-ished. 

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So... if there's no tagline of 'very real' anymore, does this mean the network has moved into the unreal. Like these logos are so bad, it's unreal?

 

Can't help but think there's potential to use a periodic table element when designing a logo for this channel; or is that too sciencey for a true-crime network?

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Looks like NowThis.

 

Is that Hillary Clinton's Sharp Sans on the previous logo? Gotta be. yas queen! yas queen! (It's a legitimately great font though, dgmw)

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I'll add that true crime for women is a pretty smart niche; basic bitches go catatonic watching SVU and Criminal Minds marathons.

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