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San Diego Seals (NLL)


Viper
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One of the NLL's new expansion teams for the 2018-19 season has revealed their identity today, including a repurposed nickname from a different sport within the same state.

 

SDSeals.thumb.png.544758c9374b064e2c884b8235726a8f.png

 

My first reaction to the logo: An interesting concept (a seal wearing an anchor-shaped crown) but poorly executed (with a black head on a black hexagonal shield, it looks as much like a domestic cat as a seal).

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3 hours ago, BeerGuyJordan said:

All this does is reaffirm my assumption that all billionaires have a weird fascination with the military.

 

San Diego's a big Navy town, so that probably has a lot to do with the name choice here.

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It's like they blended as many California themes as possible.

 

1.  Seals, like the old NHL and minor league teams.

2.  Crown, sort of like the Los Angeles Kings.

3.  Purple and black color scheme, like the Los Angeles Kings and Sacramento Kings.

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Yeah, my first thought was "very Kings-esk".

But the more I look at it, the more I like it. I think I just really like the colour scheme and the font used more than anything. 

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  • 2 weeks later...
15 minutes ago, walkerws said:

They should’ve just run with the full body seal. The SD is ok. 

Yeah, I prefer that logo as well, I think it would look better on the front of the jersey. 

 

The logo they currently are using as a primary seems better suited as a shoulder patch I think.

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On 10/25/2017 at 5:22 AM, Viper said:

 

San Diego's a big Navy town, so that probably has a lot to do with the name choice here.

 

Pretty much a definite on that one. The name is fine, as is the trident. The issue I have with the logo is the fact the seal looks nothing like a seal. 

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On 11/7/2017 at 1:05 PM, ren69 said:

 

There was a Seattle Sea Lions NHL concept on here a few years back that I remember being remarkably similar to that full-bodied seal. Use of the trident/crown as well. 

 

I think this is a decent identity overall.

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