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Pantone Color of the Year 2018 is...

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pantone-color-of-the-year-2018-ultra-vio

 

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A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

 

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

 

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

 

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

 

 

Source: https://www.pantone.com/color-of-the-year-2018

 

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Whose idea was it to give this colour this name? Ultraviolet (one word) is already the name of a colour that lies outside the spectrum visible to humans, but can be seen by some other animals.

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Looking at their previous winners, I've learned yellows have as much a chance of winning Color Of The Year as the Browns have to win the Super Bowl...or for a brown shade to win Color Of The Year, for that matter.

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It's a marketing, lighthearted "award" anyway.  It's fun (or as much fun as it can be, anyway).

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7 hours ago, Ferdinand Cesarano said:

Whose idea was it to give this colour this name? Ultraviolet (one word) is already the name of a colour that lies outside the spectrum visible to humans, but can be seen by some other animals.

93O5Abp.jpg

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6 hours ago, ChicagoOakland said:

Looking at their previous winners, I've learned yellows have as much a chance of winning Color Of The Year as the Browns have to win the Super Bowl...or for a brown shade to win Color Of The Year, for that matter.

What about 2009 and 2006?

2009.gif2006.gif

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39 minutes ago, Ferdinand Cesarano said:

 

Mmmmyeah. Not so much a "joke" as simple bad taxonomy.

 

You gettin' any of this? (Boy's about as sharp as a bowling ball.)

It's not "bad" taxonomy. The allusion to "ultraviolet" by calling it "ultra violet" is 100% intentional.

 

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