Sykotyk Posted April 6, 2022 Share Posted April 6, 2022 The @acdc reference might be they're back in black. Maybe a 2001 logo return from the red white and blue? Would be cool to see an 8 team league be New York Hitmen, DC Defenders, Orlando Rage, Seattle Dragons, San Diego Demons, St. Louis BattleHawks, San Antonio Renegades, and Houston Roughnecks. 1 Quote Link to comment Share on other sites More sharing options...
DDR Posted April 6, 2022 Share Posted April 6, 2022 Rumored new logo. 2 Quote Link to comment Share on other sites More sharing options...
tigers Posted April 6, 2022 Share Posted April 6, 2022 I don't mind it. I'm kind of a fan of plain with a niche. Quote Logano wins BOWL before Chargers. Link to comment Share on other sites More sharing options...
AgentColon2 Posted April 6, 2022 Share Posted April 6, 2022 Looks like a wordmark you would find on the elastic of your underwear. 5 3 Quote Link to comment Share on other sites More sharing options...
McCall Posted April 6, 2022 Share Posted April 6, 2022 12 hours ago, DDR said: Rumored new logo. 3 Quote https://dribbble.com/MakaioCall Link to comment Share on other sites More sharing options...
TenaciousG Posted April 6, 2022 Share Posted April 6, 2022 12 hours ago, DDR said: Rumored new logo. Hyped for the new XFL body spray 2 10 Quote My teamsNCAA: Washington StateMLB: Seattle MarinersNFL: Seattle SeahawksNBA: Portland TrailblazersEPL: Liverpool FCMLS: Seattle Sounders FCNHL: Pittsburgh Penguins Link to comment Share on other sites More sharing options...
kmccarthy27 Posted April 6, 2022 Share Posted April 6, 2022 Its just the intro to the new logo set to stock footage of XFL 2.0 gameshttps://twitter.com/XFL2023/status/1511735486825390080?s=20&t=OiJ0JbL896FzwT-JJYBT1g Reverse color image on the website: Media Assets page: https://xfl.photoshelter.com/galleries/C0000OKu6bQBZ4OY/G0000uqVSqWlSPmM/XFL-2023-Brand-Identity Marketing Speak for logo: New Logo and Visual Identity The new visual identity centers around the idea that the XFL is the intersection of opportunity and captures the essence of the league’s vision: the XFL is pushing football forward. To do that, the brand needs to be modern, dynamic and inviting. The “X” represents those intersections, the point at which everything comes together: sports and storytelling, players and fans, partners and a passion for innovation. We elevate it to unlock the opportunities that will push football forward, so that together, we can build tomorrow’s league. As a platform for co-creation, the XFL’s new identity seeks to elevate the stories and communities that enhance the game. Built as a platform, the league’s black-and-white color palette ensures the individual personalities of the teams are able to seamlessly coexist and stand alongside the league as partners versus separate organizations. Quote Link to comment Share on other sites More sharing options...
MJWalker45 Posted April 6, 2022 Share Posted April 6, 2022 It's a good look, but not better than the previous logos. I'm guessing this will just go on the collar like they did in 2020, so there won't be a big issue there. I'd just prefer they encapsulate that within a shape and place it on the collar, but if they are going with Under Armour, as rumored, this on my side and the UA logo on the other with the secondary logo in the middle still looks decent. I think we may see ads as well, but hopefully that doesn't occur. I can kind of see a relationship to the letters here. obviously they aren't in the same group, but it does have a similar feeling. 3 Quote Link to comment Share on other sites More sharing options...
Survival79 Posted April 6, 2022 Share Posted April 6, 2022 34 minutes ago, kmccarthy27 said: Marketing Speak for logo: The “X” represents those intersections, the point at which everything comes together: sports and storytelling, players and fans, partners and a passion for innovation. Except the "X" doesn't, you know, intersect. 9 Quote "If things have gone wrong, I'm talking to myself, and you've got a wet towel wrapped around your head." Link to comment Share on other sites More sharing options...
CaliforniaGlowin Posted April 6, 2022 Share Posted April 6, 2022 Just get rid of the damn wildcats. This ain't high school. I'll take this logo over a wannabe USFL logo. Quote Last updated 2/26 Link to comment Share on other sites More sharing options...
MJWalker45 Posted April 6, 2022 Share Posted April 6, 2022 8 minutes ago, CaliforniaGlowin said: Just get rid of the damn wildcats. This ain't high school. I'll take this logo over a wannabe USFL logo. They'll most likely be on the move so I'd expect at least a new helmet logo. Quote Link to comment Share on other sites More sharing options...
Skycast Posted April 6, 2022 Share Posted April 6, 2022 35 minutes ago, CaliforniaGlowin said: I'll take this logo over a wannabe USFL logo. Gotta disagree, as far as I can tell, the USFL logo is a minor update of the original 80's league logo and is far superior to this new XFL one. 5 Quote Link to comment Share on other sites More sharing options...
Jezus_Ghoti Posted April 6, 2022 Share Posted April 6, 2022 Man is that boring. We don't need a black and white league logo. Give us some color. Quote Link to comment Share on other sites More sharing options...
TBGKon Posted April 6, 2022 Share Posted April 6, 2022 59 minutes ago, CaliforniaGlowin said: Just get rid of the damn wildcats. This ain't high school. To this day (taking the colors into consideration), I still think the LA team was going to be called the LA Wildfire. The year prior to the team names being announced had some major damage caused by wildfires, so I suspect a name change happened last minute. 1 Quote Link to comment Share on other sites More sharing options...
DDR Posted April 6, 2022 Share Posted April 6, 2022 Yeah, not a fan of the new logo but more importantly: when do I get confirmation the BattleHawks are back, bay-bay?! 1 1 Quote Link to comment Share on other sites More sharing options...
kmccarthy27 Posted April 6, 2022 Share Posted April 6, 2022 18 minutes ago, TBGKon said: To this day (taking the colors into consideration), I still think the LA team was going to be called the LA Wildfire. The year prior to the team names being announced had some major damage caused by wildfires, so I suspect a name change happened last minute. It was also rumored they swapped Houston and Dallas' names too. 1 Quote Link to comment Share on other sites More sharing options...
SSmith48 Posted April 6, 2022 Share Posted April 6, 2022 7 minutes ago, kmccarthy27 said: It was also rumored they swapped Houston and Dallas' names too. I could have seen this. The Renegades light blue color would have gone over very well in Houston (luv ya blue and all that). 2 hours ago, MJWalker45 said: It's a good look, but not better than the previous logos. I'm guessing this will just go on the collar like they did in 2020, so there won't be a big issue there. I'd just prefer they encapsulate that within a shape and place it on the collar, but if they are going with Under Armour, as rumored, this on my side and the UA logo on the other with the secondary logo in the middle still looks decent. I think we may see ads as well, but hopefully that doesn't occur. I can kind of see a relationship to the letters here. obviously they aren't in the same group, but it does have a similar feeling. I wouldn't be surprised if Under Armour ends up being the supplier, seeing as The Rock has a personal brand with them. I'm not expecting anything other than recolored catalogue designs though. I am iffy on the new logo. I like the direction, but it's very simple, and I don't know if that really makes it better. I would have loved to see another color too. Red, volt, or blue would have worked well IMO. 1 Quote Visit my website at SSmith Designs (google.com) Link to comment Share on other sites More sharing options...
Klondyke Posted April 6, 2022 Share Posted April 6, 2022 The league has had more brands than it has had full seasons. Quote Link to comment Share on other sites More sharing options...
BBTV Posted April 7, 2022 Share Posted April 7, 2022 I don't know if the style guide allows for abbreviated versions of the logo, but they could go with just the "X" under the collar. At the end of the day, the league branding isn't that critical to its initial success or failure, so the fact that it looks like the logo for software that used to be sold at Babbages shouldn't be a big deal. Quote "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
MJWalker45 Posted April 7, 2022 Share Posted April 7, 2022 1 hour ago, BBTV said: I don't know if the style guide allows for abbreviated versions of the logo, but they could go with just the "X" under the collar. At the end of the day, the league branding isn't that critical to its initial success or failure, so the fact that it looks like the logo for software that used to be sold at Babbages shouldn't be a big deal. I think they'll be going with the 2020 look, with the league logo on the right chest and the manufacturer logo on the left chest. Quote Link to comment Share on other sites More sharing options...
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