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DLabPG5429

Connecting Old & New Broncos Fans

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Hey all, this is my first post on this forum in over 2 years. I'm working on a class assignment that asks us to create a brand that appeals to all generations. I decided to pick Denver because if you ever go to (I'm forever calling it) Mile High Stadium, you'll notice there is an internal fan base battle over the new navy and orange color scheme versus the traditional blue and orange from the OG Elway days. I just took some screenshots of the concepts and logo I have created so far because I'm really looking for some C&C on the next steps before I fully turn this into a presentable concept and project. So before I can waste anymore of your time.. Here is my idea. Blend both the Navy and traditional blue into a color scheme that works, evolve the new bronco head with the very famous "D" that has previously been introduced in their most recent Color Rush, and throw in some millennial sprinkles like a mountain and red rocks shadows in the numbering to give everyone a little taste of what they want the Broncos to look like. Again, C&C is very much appreciated!

 

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This would be the Broncos Alternate and "Color Rush"

 

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The Blue Color Rush and Alternate jersey's should design would be based off the City of Denver Flag. I removed the Sun from the jersey because of Nike's swoosh placement in the NFL.

 

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Up Close rough mockup featuring Nike's now famous sublimation pattern of Red Rocks Amphitheater. 

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I'd lose the sublimation because during games it'd be invisible. Striping needs to be consistent across the home and away set as well.

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Up close, the logo looks incredible. My problem with it is watching on tv, it would look like a big white blob on a helmet. I think if the D was solid orange, the bronco would stand out much more. Then the mountains could just be a sublimation instead of their own color.

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This is one of the most ambitious, outside-the-box Broncos designs I have ever seen, very cool... I do agree that some details would be lost in on-field use... I am always a proponent of thick lines all around on sports logos, but the base is fantastic

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Love the color scheme and uniform striping. Not a huge fan of the logo, the horse and mountains being all white seems like it would create a blob from far away, maybe try one or the other inside of the D?

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Nice.  My only suggestion would be to lose the drop shadows and the silver.  I'm not sure what the silver is really doing for you, and that extra outline plus the shadows just makes everything a bit cluttered.

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Love it, definitely think the D looks incomplete, should be all orange, so the white bucking bronco stands out more. I get the idea with the mountains in the background on the D, but it just gets lost at any distance. Otherwise, I love the concept!

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I actually think that this is perfect, but yeah, as said above, removing the mountains from the D will enhance it just a little bit. The uniforms are damn near perfect, though. Red Rocks in the numbers is a great touch.

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I like the mountains on the primary logo but I do agree it might be a little bit lost on TV. Maybe if you complete the inside hole of the D under the Bronco and put a royal blue outline on the mountains it could break it up so it stood out a bit more?

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Many of your lines (the horse's mane outlines, the silver stripe on the pants) are very small and would be pretty much invisible on a uniform. I would suggest either thickening them up or removing them altogether. I think that for both the numbers, as well as the pants and helmet, you should limit the stripe to 2-3 colors. Too many and it starts to look cluttered and like the old bills helmets. I don't even think silver needs to be part of the identity at all. Also, there is a lot of white space at the bottom of the primary logo, and it almost doesn't look like a D anymore at a smaller scale. I would suggest filling the whole D to be orange, and finding a different way to differentiate the mountains (a lighter orange perhaps?) Either way, great combination of eras, I always liked the old logo better though.

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